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Martech Landscape Approaches 10,000 Solutions: Oh My!

Martech Landscape Approaches 10,000 Solutions: Oh My!

Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last...

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

The vital role of big data and AI in performing and forecasting marketing campaigns | 7wData

Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and super-fast data. Where focus groups...

6 Types of Marketing Strategies for Your Small Business

6 Types of Marketing Strategies for Your Small Business

Many or all of the products here are from our partners that pay us a commission. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t...

Navigating The New Realities Of Consumer Privacy In Digital Marketing

Navigating The New Realities Of Consumer Privacy In Digital Marketing

Data is gold dust in the digital marketing landscape, and as consumers increasingly become more aware of their privacy preferences there’s a need for brands to reorganize the...

5 Ways Your Brain Is Lying to You

5 Ways Your Brain Is Lying to You

Success in business and in life depends on good decisions, and good decisions depend on two things. One, you need to know the facts. Two, you need to think about them...

Content marketing strategy for small businesses: top 11 tips

Content marketing strategy for small businesses: top 11 tips

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The...

Is Marketing Strategy Different from a Marketing Plan?

Is Marketing Strategy Different from a Marketing Plan?

Marketing strategy vs. marketing plan? Don’t get hung up on the theory and semantics, like the ancient theologians who debated questions like “How many angels can dance on the...

How Customer Personas Fuel Good Content

How Customer Personas Fuel Good Content

Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...

3 healthy marketing habits that drive digital transformation

3 healthy marketing habits that drive digital transformation

Grant Keller is global CEO of WPP's Google technology and data consultancy, Acceleration, and Ekapat Chareonlarp is GroupM's global VP of media innovation and marketing. Here...

The Impact Of Influencer And Word-Of-Mouth Marketing

The Impact Of Influencer And Word-Of-Mouth Marketing

With the incredible growth of social media, influencer marketing is no longer an optional marketing tactic, but rather a necessary marketing strategy. 90% of people are much...

How to Build a Targeted Multicultural Marketing Campaign in Three Easy Steps - Advertising Week

How to Build a Targeted Multicultural Marketing Campaign in Three Easy Steps - Advertising Week

There’s some big news in the marketing world that you may have missed: the U.S. multicultural population is growing even faster than previously realized. That’s according to...

Marketing Analytics Influenced by Server-Side Tag Management

Marketing Analytics Influenced by Server-Side Tag Management

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of...