Images Powered by Shutterstock
How to Create Video Marketing That Converts

How to Create Video Marketing That Converts

Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day?  That soaring number shows that internet users are attached to videos....

5 Marketing Tactics You Can Do Even Before You Have a Product

5 Marketing Tactics You Can Do Even Before You Have a Product

My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and...

Is Your Marketing Working? Good Data Correlation Will Tell You

Is Your Marketing Working? Good Data Correlation Will Tell You

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation.   Data correlation is a...

3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

5 Ways to Simplify Your Marketing Workflows

5 Ways to Simplify Your Marketing Workflows

There’s no denying the importance of marketing. This statement may seem obvious in 2022, but even industries and companies that historically never had to focus on marketing are...

Social Commerce Marketing Strategies for Brands | Accenture   

Social Commerce Marketing Strategies for Brands | Accenture   

In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless...

If you listen to neuroscience, you'll want to rethink your social media marketing.

If you listen to neuroscience, you'll want to rethink your social media marketing.

When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging...

5 Things to Consider Before Hiring a Marketing Consultant

5 Things to Consider Before Hiring a Marketing Consultant

It seems you can't turn around on the Internet (virtually speaking) without bumping into a marketing consultant. They're in your email inbox and Instagram DMs, claiming that...

How to Implement a Growth Marketing Strategy for your Online Business

How to Implement a Growth Marketing Strategy for your Online Business

Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing...

How Can You Increase Your Share of a Customer’s Life?

How Can You Increase Your Share of a Customer’s Life?

What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of...

Top 5 food and beverage marketing ideas you need to know about now

Top 5 food and beverage marketing ideas you need to know about now

Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and...

5 Tips for Managing Digital Assets

5 Tips for Managing Digital Assets

5 Tips for Managing Digital Assets 5 Tips for Managing Digital Assets No matter the size and focus of your business, it is likely that your digital assets are becoming an...