The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...
10/07/2024
Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...
10/04/2024
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...
09/29/2024
How To Create A Powerful Sales Team How To Create A Powerful Sales Team The sales team is the lifeblood of any company, as it is a challenge to generate revenue and grow the...
09/23/2024
How to get your marketing team to drive more impact www.lennysnewsletter.com How to get your marketing team to drive more impact GACCS: A framework for aligning your marketing,...
09/20/2024
“We want to create the kind of investor we needed when we set out to build our own companies,” Taavet Hinrikus, cofounder of early-stage investment fund Plural...
08/16/2024
Is your business stuck in a rut? If you’ve noticed your growth steady in recent years, a new strategy may be necessary to get you to the next level. This may involve a new...
08/09/2024
Email marketing is one of the most cost-effective and conversion-rich forms of digital marketing today. It’s powerful, compelling, and gets your eCommerce store excellent...
08/08/2024
As a small business owner, you have a complete set of responsibilities. Adding video marketing to your list of responsibilities is probably the last thing you want to do,...
08/03/2024
Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think...
07/22/2024
When we talk about information retrieval, as SEO pros, we tend to focus heavily on the information collection stage – the crawling. During this phase, a search engine would...
07/21/2024
What matters in SEO today are things like E-A-T , core update quality questions , product review questions , and whether content is helpful . So what will give you the best...
07/20/2024