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Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...

Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

How to Grow Your Business with the Help of Digital Marketing

How to Grow Your Business with the Help of Digital Marketing

There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing.  •...

5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

Recruitment marketing: 5 strategies to attract and retain employees

Recruitment marketing: 5 strategies to attract and retain employees

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To...

Long-Form Content: Your Secret Weapon for B2B Marketing | She Owns It

Long-Form Content: Your Secret Weapon for B2B Marketing | She Owns It

Long-Form Content: Your Secret Weapon for B2B Marketing   by Jordan Brannon  Long-form content is generally viewed as a more robust approach to marketing content. It’s usually...

How to Create Video Marketing That Converts

How to Create Video Marketing That Converts

Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day?  That soaring number shows that internet users are attached to videos....

5 Marketing Tactics You Can Do Even Before You Have a Product

5 Marketing Tactics You Can Do Even Before You Have a Product

My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and...

Is Your Marketing Working? Good Data Correlation Will Tell You

Is Your Marketing Working? Good Data Correlation Will Tell You

It’s the million dollar question: How do I know if my marketing is persuading my audience to take action? The answer lies in good data correlation.   Data correlation is a...

3 trends driving transparency and inclusivity in marketing

3 trends driving transparency and inclusivity in marketing

Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...

5 Ways to Simplify Your Marketing Workflows

5 Ways to Simplify Your Marketing Workflows

There’s no denying the importance of marketing. This statement may seem obvious in 2022, but even industries and companies that historically never had to focus on marketing are...