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Do personas REALLY matter in content marketing?

Do personas REALLY matter in content marketing?

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience...

5 New Commandments For Product Marketing

5 New Commandments For Product Marketing

The following was previously published in an earlier version of Marketing Insider. Product marketers are more in demand than ever, as companies look for new ways to connect to...

7 reasons why creative content is important for social media marketing - The Crowdfire blog

7 reasons why creative content is important for social media marketing - The Crowdfire blog

The importance of creative content for social media marketing is undeniable. Time and again we see the proof as creative and unique campaigns make waves and generate enormous...

3 simple steps to automating content creation for businesses

3 simple steps to automating content creation for businesses

Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. All parties involved in...

How your business can leverage email marketing for closer customer relationships

How your business can leverage email marketing for closer customer relationships

Middle-market companies are always looking for ways to grow their e-commerce presence and leverage their goods and services to increase their revenue. To establish closer...