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Social Commerce Marketing Strategies for Brands | Accenture   

Social Commerce Marketing Strategies for Brands | Accenture   

In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless...

If you listen to neuroscience, you'll want to rethink your social media marketing.

If you listen to neuroscience, you'll want to rethink your social media marketing.

When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging...

5 Things to Consider Before Hiring a Marketing Consultant

5 Things to Consider Before Hiring a Marketing Consultant

It seems you can't turn around on the Internet (virtually speaking) without bumping into a marketing consultant. They're in your email inbox and Instagram DMs, claiming that...

How to Implement a Growth Marketing Strategy for your Online Business

How to Implement a Growth Marketing Strategy for your Online Business

Growing an online business is a complex process. Besides determination and persistence, the key ingredient for a successful company and business is great growth marketing...

How Can You Increase Your Share of a Customer’s Life?

How Can You Increase Your Share of a Customer’s Life?

What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of...

Top 5 food and beverage marketing ideas you need to know about now

Top 5 food and beverage marketing ideas you need to know about now

Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and...

5 Tips for Managing Digital Assets

5 Tips for Managing Digital Assets

5 Tips for Managing Digital Assets 5 Tips for Managing Digital Assets No matter the size and focus of your business, it is likely that your digital assets are becoming an...

Revenue optimization: 3 ways to get your advertising efforts right

Revenue optimization: 3 ways to get your advertising efforts right

Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or...

10 Ways to Improve Brand Storytelling for Your Business

10 Ways to Improve Brand Storytelling for Your Business

The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...

7 Reasons Marketing Return On Investment is a Challenge

7 Reasons Marketing Return On Investment is a Challenge

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...

How To Create A Powerful Sales Team

How To Create A Powerful Sales Team

How To Create A Powerful Sales Team How To Create A Powerful Sales Team The sales team is the lifeblood of any company, as it is a challenge to generate revenue and grow the...