What putting the customer at the core of your business really means — and how to make it real. Many companies talk about being a customer-centric business. For example, 80% of...
11/01/2024
Ad Age expanded its "Creativity Top 5" series to include new roundups of our favorite special-interest campaigns and ideas from brands. This week we look at some new ideas, and...
10/27/2024
5 Tips for Managing Digital Assets 5 Tips for Managing Digital Assets No matter the size and focus of your business, it is likely that your digital assets are becoming an...
10/13/2024
Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or...
10/11/2024
The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...
10/07/2024
Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...
10/04/2024
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...
09/29/2024
How To Create A Powerful Sales Team How To Create A Powerful Sales Team The sales team is the lifeblood of any company, as it is a challenge to generate revenue and grow the...
09/23/2024
How to get your marketing team to drive more impact www.lennysnewsletter.com How to get your marketing team to drive more impact GACCS: A framework for aligning your marketing,...
09/20/2024
“We want to create the kind of investor we needed when we set out to build our own companies,” Taavet Hinrikus, cofounder of early-stage investment fund Plural...
08/16/2024
Is your business stuck in a rut? If you’ve noticed your growth steady in recent years, a new strategy may be necessary to get you to the next level. This may involve a new...
08/09/2024
Email marketing is one of the most cost-effective and conversion-rich forms of digital marketing today. It’s powerful, compelling, and gets your eCommerce store excellent...
08/08/2024