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5 Tips for Managing Digital Assets

5 Tips for Managing Digital Assets

5 Tips for Managing Digital Assets 5 Tips for Managing Digital Assets No matter the size and focus of your business, it is likely that your digital assets are becoming an...

Revenue optimization: 3 ways to get your advertising efforts right

Revenue optimization: 3 ways to get your advertising efforts right

Marketing departments once believed it was a sales issue if the sales team couldn’t work the leads from marketing. Today, this is no longer the case. Optimizing for leads or...

10 Ways to Improve Brand Storytelling for Your Business

10 Ways to Improve Brand Storytelling for Your Business

The main purpose of any well-crafted brand story is to invoke an emotional response. It’s how brands connect with prospects and consumers on a personal level. Brand storytelling...

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Think You Know Your Customers? Think Again. Why breaking down silos and getting personal matters when marketing your brand

Too many businesses are wasting their time and yours. You know what I mean, just open your inbox, and you'll likely see an onslaught of irrelevant, seemingly random marketing...

7 Reasons Marketing Return On Investment is a Challenge

7 Reasons Marketing Return On Investment is a Challenge

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...

How To Create A Powerful Sales Team

How To Create A Powerful Sales Team

How To Create A Powerful Sales Team How To Create A Powerful Sales Team The sales team is the lifeblood of any company, as it is a challenge to generate revenue and grow the...

How to get your marketing team to drive more impact

How to get your marketing team to drive more impact

How to get your marketing team to drive more impact www.lennysnewsletter.com How to get your marketing team to drive more impact GACCS: A framework for aligning your marketing,...

Why It’s the Age of the Investor-Entrepreneur

Why It’s the Age of the Investor-Entrepreneur

“We want to create the kind of investor we needed when we set out to build our own companies,” Taavet Hinrikus, cofounder of early-stage investment fund Plural...

How to Use TikTok and Other New Strategies to Level Up Your Business

How to Use TikTok and Other New Strategies to Level Up Your Business

Is your business stuck in a rut? If you’ve noticed your growth steady in recent years, a new strategy may be necessary to get you to the next level. This may involve a new...

How to Create an Engaging Email Marketing Campaign

How to Create an Engaging Email Marketing Campaign

Email marketing is one of the most cost-effective and conversion-rich forms of digital marketing today. It’s powerful, compelling, and gets your eCommerce store excellent...

6 tips to develop a video marketing strategy for small businesses - The Crowdfire blog

6 tips to develop a video marketing strategy for small businesses - The Crowdfire blog

As a small business owner, you have a complete set of responsibilities. Adding video marketing to your list of responsibilities is probably the last thing you want to do,...

What is content marketing? Defining marketing’s present and future

What is content marketing? Defining marketing’s present and future

Content marketing is – you guessed it – a type of marketing strategy. But what differentiates it from the other marketing types you may be familiar with? For one thing, think...