The marketing and customer experience sector is in the midst of a major state of transition driven by the demand for privacy. Consumers are increasingly savvy about the way...
01/02/2025
Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....
01/01/2025
What You’re Getting Wrong About Customer Journeys by plainpicture/Spitta + Hellwig Summary. Companies often believe they should make their customers’ experiences as...
12/30/2024
In Taiwan, large classrooms aren't unusual. In fact, my first-grade class had 72 students. Each school day was divided into six periods. At the start of each period, the teacher...
12/26/2024
All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and...
12/25/2024
Whether your business is small or big, social networks assist in improving traffic and lead generation. Social Media Marketing (SMM) is a crucial way to improve traffic and...
12/21/2024
Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a...
12/20/2024
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking...
12/19/2024
I realize how meta this is, writing an article for a large publication about why you should write articles for a large publication. Now that we got that out of the way,it's...
12/16/2024
When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...
12/14/2024
As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...
12/10/2024
There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing. •...
12/08/2024