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5 Tips for Effective LinkedIn Marketing

5 Tips for Effective LinkedIn Marketing

Whether your business is small or big, social networks assist in improving traffic and lead generation. Social Media Marketing (SMM) is a crucial way to improve traffic and...

The Case for Agile Marketing Practices

The Case for Agile Marketing Practices

Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a...

Call Tracking: A Key Component in Campaign Marketing Analytics

Call Tracking: A Key Component in Campaign Marketing Analytics

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. We live in a world inundated with advanced data. We’re tracking...

Why You Should Try to Write Articles for a Large Publication

Why You Should Try to Write Articles for a Large Publication

I realize how meta this is, writing an article for a large publication about why you should write articles for a large publication. Now that we got that out of the way,it's...

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

When you look at a marketing funnel, it appears to be linear. The funnel depicts the customer journey as though one part comes naturally after the previous one. Awareness, the...

Purpose marketing hits and misses

Purpose marketing hits and misses

As part of Ad Age’s weekly Marketer’s Brief podcast, on a monthly basis, we will explore the best and worst purpose marketing ads with Thomas Kolster, founder and creative...

How to Grow Your Business with the Help of Digital Marketing

How to Grow Your Business with the Help of Digital Marketing

There's nothing wrong with a newspaper feature or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing.  •...

5 Best B2B LinkedIn Marketing Strategies

5 Best B2B LinkedIn Marketing Strategies

LinkedIn started as a small networking website for B2B organizations and startups, with 20 signups a day. With time, it has developed itself as one of the required marketing...

Recruitment marketing: 5 strategies to attract and retain employees

Recruitment marketing: 5 strategies to attract and retain employees

It’s time for brands and agencies to adopt the same strategies to fill open positions as they do to attract and retain customers—good old-fashioned marketing. Traditional...

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

5 Reasons to Start Producing Industry-Specific Content as Part of Your Marketing Strategy

How important is content as part of your overall marketing strategy? The answer is that if done well, content is the foundation for the entire building that is marketing.  To...

Long-Form Content: Your Secret Weapon for B2B Marketing | She Owns It

Long-Form Content: Your Secret Weapon for B2B Marketing | She Owns It

Long-Form Content: Your Secret Weapon for B2B Marketing   by Jordan Brannon  Long-form content is generally viewed as a more robust approach to marketing content. It’s usually...

How to Create Video Marketing That Converts

How to Create Video Marketing That Converts

Did you know that there are at least 720,000 hours of fresh video content uploaded on YouTube per day?  That soaring number shows that internet users are attached to videos....