
How to Attribute Marketing Campaigns to Revenue
A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a...
03/10/2025
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A misconception still exists about marketing campaigns, and it’s due for debunking. Many organizations still look at marketing as a cost center. The reality is that it’s a...
03/10/2025
In the easiest terms, a personal brand is the marketing of the person. Personal branding can be assessed through your online existence. For example, if you would type your name...
03/09/2025
The landscape of marketing has evolved significantly over the past decade, offering marketing pros seemingly endless opportunities to engage their audience. But abundant options...
03/07/2025
Have you jumped on the TikTok bandwagon after hearing how quickly and easily people were gaining followers, views and likes? Do you believe the hype that the recent iOS updates...
03/04/2025
Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of them. I downloaded a white paper or had my badge scanned at a...
03/02/2025
Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter. Sending...
02/28/2025
As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what...
02/22/2025
Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last...
02/17/2025
Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and super-fast data. Where focus groups...
02/12/2025
Many or all of the products here are from our partners that pay us a commission. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t...
02/09/2025
Data is gold dust in the digital marketing landscape, and as consumers increasingly become more aware of their privacy preferences there’s a need for brands to reorganize the...
02/07/2025
Success in business and in life depends on good decisions, and good decisions depend on two things. One, you need to know the facts. Two, you need to think about them...
02/06/2025