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Resources for the Promotional Products Industry What You Need to Know to Get Your Clients' Packaging Noticed Packaging is a consumer’s first encounter with a brand—and the one...
05/08/2024
Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big...
05/08/2024
You think everything is in place to land a big deal, then… poof. You begin to get the cold shoulder. Maybe someone you viewed as your advocate in winning an account at a...
05/07/2024
Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? Marketing attribution is the...
05/07/2024
I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...
05/07/2024
I took several creating writing courses back in junior high and high school. For a while, as a teen, I even considered pursuing a career as a novelist—until I did some research...
05/06/2024
The following was previously published in an earlier edition of Marketing Insider. Every marketer knows that the impending elimination of third-party cookies on Google Chrome...
05/06/2024
I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...
05/06/2024
3 ways AI will empower writers 1. Writer’s block will become a thing of the past We all know how frustrating writer’s block can be – nobody likes staring at a blinking cursor...
05/05/2024
Major tech companies such as Facebook (Meta), Microsoft and even Disney are pouring in billions and billions of dollars to develop their own metaverses. As early as 2021, big...
05/05/2024
Contact Why More Businesses Are Using Digital Marketing Digital marketing has become a popular method of marketing for many businesses to use and a popular method has been to...
05/05/2024
I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...
05/04/2024