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People or personas? What B2B marketing can learn from B2CEvery effective marketing strategy begins with a clear understanding of the target market. That information allows...
05/10/2024
The sales funnel has had so many iterations that it’s hard to keep track. My focus here is to go beyond the regular old funnel and explain the inbound marketing version. Let’s...
05/10/2024
The ability to keep audiences engaged is a defining success metric for any event, but that isn’t always easy in the era of virtual and hybrid events. After all, if someone is...
05/10/2024
I question the sales and marketing activity of most salespeople. Over the years, I have worked with hundreds of sales professionals, in the process, I have found most deal with...
05/09/2024
You’re likely learning how to build trust in relationships, because know, like, trust are the three things that fuel content marketing. And if you’re not hitting all three,...
05/09/2024
Resources for the Promotional Products Industry Delegate CX Strives to Boost Productivity and Business Something just wasn’t clicking. Craig Dunlap owned a promo distributorship...
05/09/2024
Law Digital Marketing Strategies That Work Perfectly In the era of digitalization, marketing your business online has become the norm. Digital marketing is no longer for only...
05/08/2024
Resources for the Promotional Products Industry What You Need to Know to Get Your Clients' Packaging Noticed Packaging is a consumer’s first encounter with a brand—and the one...
05/08/2024
Reality is no longer limited to what you see in front of you. We now have alternative realities, including virtual and augmented. These technological advances are making big...
05/08/2024
You think everything is in place to land a big deal, then… poof. You begin to get the cold shoulder. Maybe someone you viewed as your advocate in winning an account at a...
05/07/2024
Is marketing attribution a mythical unicorn? Or is it possible to measure the performance of your marketing, including the parts you can’t see? Marketing attribution is the...
05/07/2024
I feel as if I started my business just a few years ago, but on July 7it will be 30 years since I hung out my Gossett Marketing shingle. It has been quite a good ride. Of...
05/07/2024