Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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How do you hire a marketing technologist?

How do you hire a marketing technologist?

Martech is an emerging discipline that constitutes the intersection of traditional marketing fundamentals and bleeding-edge technologies. How do companies find and recruit...

How To Use Website Personas To Close More Deals

How To Use Website Personas To Close More Deals

How to Use Website Personas to Close More Deals By Jim Van Hise Jul 5 /2022 We often have clients who come to us asking what they can do to bring more traffic to their website....

4 Steps Toward Successful Customer Journey Orchestration

4 Steps Toward Successful Customer Journey Orchestration

Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination. These days marketers...

What It Means To Humanize A Brand (And How To Do It Well)

What It Means To Humanize A Brand (And How To Do It Well)

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Ben Shapiro and brought to you by the HubSpot podcast...

Time to Get Your B2B Marketing Strategy in Order

Time to Get Your B2B Marketing Strategy in Order

You want to deliver content that will make a difference to buyers … not send out more carefully groomed product content “selfies.” The classic American television show, The...

Uncover Market Trends to Build a Sustainable Business Strategy

Uncover Market Trends to Build a Sustainable Business Strategy

Change is the only constant when it comes to running a business. In our digital age, change happens more quickly than ever before, and staying on the cutting edge is becoming...

Why martech integration needs more than technical skills

Why martech integration needs more than technical skills

Integration is essential when building and optimizing your marketing stack. It creates a more efficient and effective digital ecosystem data that allows marketers to gain...

What Is Organic Search?

What Is Organic Search?

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective...

How to Create an Effective Email Outreach Strategy

How to Create an Effective Email Outreach Strategy

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for...

Five things you need to change on your website right now

Five things you need to change on your website right now

I have fun helping people with their business and marketing strategies, and more often than not, I recommend some easy tweaks to their website. Most people are missing the same...

Why It’s the Age of the Investor-Entrepreneur

Why It’s the Age of the Investor-Entrepreneur

“We want to create the kind of investor we needed when we set out to build our own companies,” Taavet Hinrikus, cofounder of early-stage investment fund Plural...

Is Email Marketing Dead? Statistics Say: Not a Chance.

Is Email Marketing Dead? Statistics Say: Not a Chance.

In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers. Along the way,...