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Home Business CXO Digital transformation: 5 ways to make the most of all that data you have Companies continue to collect ever-increasing amounts of data. Smart professionals...
11/17/2024
Discover all you need to know about B2B marketing, including the best channels and resources to use to captivate your target audience. A significant difference exists between...
11/17/2024
How often should law firms write new content? The answer depends on their goals. They should create informative content often if they want to get more leads or increase...
11/16/2024
In brief In brief Social commerce, a key omnichannel strategy component, is a human-centric approach to online shopping that can change your consumer relationships. Unless...
11/15/2024
Johanna Buchweitz: How would you feel if time and money were no object? Or if you always knew that the answers you sought were at your fingertips? Or that the creative spark you...
11/14/2024
Sales outreach has become almost exclusively digitalized, as new software and process automation make lead generation efforts so much simpler. We see fewer cold calls and more...
11/13/2024
As the inboxes of consumers and prospective clients continue to get flooded with emails, standing out from the pack is more challenging than ever. While the two-second rule...
11/12/2024
Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how...
11/11/2024
Social media plays an increasing role in all our lives, not just from a personal perspective but also in the ways we do business and the ways we connect with customers, clients,...
11/10/2024
When Dr. Matthew Leiberman's book Social: Why Our Brains Are Wired to Connect was published, it created a stir in marketing circles. Using functional Magnetic Resonance Imaging...
11/09/2024
Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other...
11/08/2024
It seems you can't turn around on the Internet (virtually speaking) without bumping into a marketing consultant. They're in your email inbox and Instagram DMs, claiming that...
11/07/2024