Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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7 easy hacks to grow your email list

7 easy hacks to grow your email list

Email marketing contact databases will degrade over time. People’s email addresses change when they move from one organization to another, they abandon addresses they used to...

Collaborating with Influencers vs. Digital Creators: Which Is Best for Your Brand? - Ilfusion Creative

Collaborating with Influencers vs. Digital Creators: Which Is Best for Your Brand? - Ilfusion Creative

March 1, 2022 | By: Tinny Collaborating with Influencers vs. Digital Creators: Which Is Best for Your Brand? In the age of TikTok and as the younger generation’s buying power...

Martech day: in a world of almost 10,000 tools, how can brands keep up?

Martech day: in a world of almost 10,000 tools, how can brands keep up?

You don’t need us to tell you that it was martech day earlier this week. For people in the martech world, technology is proliferating – we’re rapidly approaching 10,000 tools in...

Marketing winners and losers of the week

Marketing winners and losers of the week

 The retail king of Halloween will expand its reach into film this spooky season. During its annual flagship store opening in Egg Harbor, New Jersey, last weekend, Spirit...

Kornit Digital Shows Printing Tech at Tel Aviv Fashion Week - drupa

Kornit Digital Shows Printing Tech at Tel Aviv Fashion Week - drupa

US-Israeli manufacturing firm Kornit Digital held its own Fashion Week recently in Tel Aviv. However, what made it so special: Fashion by famous designers was displayed on the...

Why CTV ad fatigue is real — and why overlay ads may be a solution, study

Why CTV ad fatigue is real — and why overlay ads may be a solution, study

Netflix’s recent capitulation to adding advertising to its revenue stream means yet more marketing that consumers will be exposed to. That could pose a problem for all the...

Content Marketing Topic Trends: What Do People Want to Consume Post-Pandemic?

Content Marketing Topic Trends: What Do People Want to Consume Post-Pandemic?

For one, we need to stay relevant to our audiences. What they care about may change over time depending on the state of the globe – think in terms of the economy, public health,...

Product Detail Page SEO: How Product Information Management (PIM) Helps

Product Detail Page SEO: How Product Information Management (PIM) Helps

Growing regional/national to major international brands have a lot of questions about product description page (PDP) optimization. How much can be automated? Does it matter if...

Accounting & Financial Services: 4 Keys to Accelerating Growth from the 2022 High Growth Study - Hinge Marketing

Accounting & Financial Services: 4 Keys to Accelerating Growth from the 2022 High Growth Study - Hinge Marketing

While much of the past year has been marked by uncertainty, many accounting and financial services firms have found new ways to not only navigate uncharted waters but to grow at...

Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts – TechCrunch

Twitter tries to woo anxious advertisers with a slate of premium video content at the NewFronts – TechCrunch

Twitter returned to the Digital Content NewFronts this evening to pitch its upcoming premium video content slate to advertisers, as it had in previous years. But this time...

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.

Continue reading the main story Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. Many marketers were already lukewarm on the service. Now, some may move their...

Straw man advertising

Straw man advertising

In 1952, Richard Nixon was running for vice-president – he was accused of stealing $18,000 of campaign contributions for his own use, so he went on TV. He compared the gift of...