Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Why should mobile marketers invest in App Store Optimization strategies?

Why should mobile marketers invest in App Store Optimization strategies?

With the millions of apps available to consumers, it’s fair to assume a vast majority of mobile marketers share a common goal – to outrank competitors in the app store. It’s...

New thing to be outraged over dropped

New thing to be outraged over dropped

In February, the online folie à deux that is Twitter and TikTok latched on to the concept of “thrift shops” and basically tore themselves apart about it incessantly. By the time...

A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs - SEO-PR

A Hitchhiker’s Guide to Google Analytics 4 for Digital PR Execs - SEO-PR

If you’re one of the Digital PR and corporate communications executives who recently received an email entitled, “We’ll soon configure Google Analytics 4 for you,” then you...

The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies | AdExchanger

The Great Restructuring: How Generative AI Is Changing Creative And Media Agencies | AdExchanger

Generative AI is the talk of the town. At creative and media agencies, everyone from designers to copywriters to marketing leaders are giving generative AI programs like ChatGPT...

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change - Advertising Week

International Women’s Day: Why a Gender-Responsive Approach to Brand Strategy and Creativity Is Needed to Drive Real Change - Advertising Week

This year’s International Women’s Day theme – DigitALL: Innovation and technology for gender equality will explore the impact of the digital gender gap on widening economic and...

Rebuilding A Broken Brand Through Smart Marketing & Advertising

Rebuilding A Broken Brand Through Smart Marketing & Advertising

We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this:...

Meta is building a decentralized, text-based social network

Meta is building a decentralized, text-based social network

Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation...

Promotional Product Industry Leaders Reflect on International Women’s Day

Promotional Product Industry Leaders Reflect on International Women’s Day

Women from around the world share their insights on the observance, their professional journeys and the strides still to be made. On this International Women’s Day, we...

Your Guide To A Professional LinkedIn Profile

Your Guide To A Professional LinkedIn Profile

LinkedIn isn’t as much a social network as it is a professional network. It’s a worldwide community of professionals networking and sharing knowledge. Maintaining a personal...

Virtual Versus In-person Calls: Are Sales Reps Better Off In The Digital World?

Virtual Versus In-person Calls: Are Sales Reps Better Off In The Digital World?

Virtual Versus In-person Calls: Are Sales Reps Better Off In The Digital World?   Share: 6 mins read The primary role of any sales rep in the life sciences industry is to...

Character Building: The Untapped Power of Brand Icons

Character Building: The Untapped Power of Brand Icons

Every day, every minute, all over the world, hundreds of thousands of clever advertising people toil away in a never-ending search for brand differentiation. What makes us...

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?

Should You Invest In Paid Verification From Twitter Blue Or Meta Verified?

Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available...