Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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The Myth of the Empowered Buyer

The Myth of the Empowered Buyer

Hey, big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing and More with Pam. Yay. Today, I have a very good friend joining me, Robert Rose, Chief...

What You’re Getting Wrong About Customer Journeys

What You’re Getting Wrong About Customer Journeys

What You’re Getting Wrong About Customer Journeys by plainpicture/Spitta + Hellwig Summary.    Companies often believe they should make their customers’ experiences as...

5 Steps You Can Take Now To Make Future Content Updates Easier

5 Steps You Can Take Now To Make Future Content Updates Easier

Content Operations / Conversion and Optimization / Editorial processes / Productivity / Tools and technologies 5 Steps You Can Take Now To Make Future Content Updates...

What Is Puffery & How It Affects Your Brand Reputation

What Is Puffery & How It Affects Your Brand Reputation

As marketers, we’re tasked to create awareness, demand, and authority for the brands we represent. We want users to think we’re the best in the business. Some common ways we...

What is account-based marketing today and how has the space evolved?

What is account-based marketing today and how has the space evolved?

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Factors driving...

Why the Smallest Acts of Leadership Are the Most Important

Why the Smallest Acts of Leadership Are the Most Important

In Taiwan, large classrooms aren't unusual. In fact, my first-grade class had 72 students. Each school day was divided into six periods. At the start of each period, the teacher...

How marketing can grow business via the ‘missing middle’

How marketing can grow business via the ‘missing middle’

All marketers know that brand marketing does its most important work over the long term. They understand how the cumulative impact of brand investment adds up over the years and...

How Do You Integrate 'The Big 5' into a Pillar Content Strategy?

How Do You Integrate 'The Big 5' into a Pillar Content Strategy?

How Do You Integrate 'The Big 5' into a Pillar Content Strategy? Not to gratuitously pat myself on the back (just kidding, I love doing that), but I'm pretty darned impressed...

Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring

Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring

Social Media KPIs: The 10 You Really Should Be Tracking and Monitoring Start the Course The Most Important Social Media KPIs (Key Performance Indicators) Your social media...

How work management tools are connecting marketing teams and processes

How work management tools are connecting marketing teams and processes

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all...

5 Tips for Effective LinkedIn Marketing

5 Tips for Effective LinkedIn Marketing

Whether your business is small or big, social networks assist in improving traffic and lead generation. Social Media Marketing (SMM) is a crucial way to improve traffic and...

The Case for Agile Marketing Practices

The Case for Agile Marketing Practices

Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it? Agile, as a process and marketing philosophy, has evolved. What was once a...