Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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How to Deploy Successful Hyper-Personalization

How to Deploy Successful Hyper-Personalization

Mass campaigns, and even personalized campaigns that group customers by persona or segment, are no longer hitting the mark, Bilal Jaffery wrote in the Deloitte report Connecting...

Customer Lifecycle Management (CLM): The Ultimate Guide

Customer Lifecycle Management (CLM): The Ultimate Guide

Frequently Asked Questions (FAQs) Show more The most important aspect of any business—big or small—is often said to be the customer. But there’s more to business than closing a...

Is Purpose-Led Marketing a Growth Killer?

Is Purpose-Led Marketing a Growth Killer?

Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer at Procter & Gamble (P&G), raised that question at the...

Marketing Analytics Influenced by Server-Side Tag Management

Marketing Analytics Influenced by Server-Side Tag Management

Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. Marketers are facing a new world of...

6 Rules When Using Push Notifications in Marketing

6 Rules When Using Push Notifications in Marketing

Push notifications are the latest, most personalized version of communication in the mobile world today. They allow customers to have a better understanding of your brand....

The Ultimate Guide for a Content Refresh

The Ultimate Guide for a Content Refresh

By refreshing your past content, you may trigger new performance results and drive traffic without having to write an entirely new article. Digital marketing strategies place a...

24 questions to ask ABM vendors before signing the contract

24 questions to ask ABM vendors before signing the contract

Most B2B marketing organizations today practice some kind of account-based marketing (ABM) strategy. At its most basic, that means investing marketing and sales resources in...

Building trust and loyalty with word-of-mouth marketing

Building trust and loyalty with word-of-mouth marketing

As a small business owner, you’re faced with a critical decision: Which marketing channels should you use togrow your business? From social media ads to email newsletters, many...

12 Advantages of a High-Quality Content Marketing Strategy

12 Advantages of a High-Quality Content Marketing Strategy

Sharing high-quality content is one of the most effective methods of growing audience engagement, developing your brand presence, and driving sales. It is an essential growth...

Which Is Best — Marketing Automation or Customer Journey Orchestration?

Which Is Best — Marketing Automation or Customer Journey Orchestration?

When it comes to CX approaches, marketers need to choose between two different strategies: marketing automation vs. customer journey orchestration (CJO). While marketing...

Consumer-Led Data in Marketing Is Path to Personalization

Consumer-Led Data in Marketing Is Path to Personalization

The marketing and customer experience sector is in the midst of a major state of transition driven by the demand for privacy. Consumers are increasingly savvy about the way...

How To Deliver a Successful Product Launch

How To Deliver a Successful Product Launch

Your brand has a new product on the way. Your marketing team has spent months partnering with product management to understand the roadmap and build messaging and positioning....