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Distribution sales forces have been evolving their sales model and processes to address shifting buyer preferences, improve productivity, embrace specialization, and anticipate...
02/23/2025
As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what...
02/22/2025
Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important informationwith the purpose of identifying what is, and isn’t, working and...
02/21/2025
The stats speak for themselves. According to the results from Wyzowl’s State of Video Marketing Survey for 2022 : Video continues to be a key priority for marketers both in...
02/20/2025
Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to...
02/19/2025
Improving customer retention is pretty much all about giving them content that they would actually want to consume. After all, the aim here is to keep customers buying from your...
02/18/2025
Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last...
02/17/2025
This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights...
02/16/2025
Programmatic A Complete Guide To Mastering B2B Programmatic Advertising Target smarter and reduce admin spend by learning about programmatic advertising for your B2B. Here's a...
02/15/2025
You don’t need an email service provider, massive mailing list, or powerful subject lines to see results from email marketing. Even some of the most digitally-savvy...
02/14/2025
The internet has become a necessary tool for businesses to not only survive but thrive in today’s economy. In order to have a successful online presence, businesses need to...
02/13/2025
Today, the wide and diverse world of marketing seems unrecognisable from its various incarnations before the era of interconnectivity and super-fast data. Where focus groups...
02/12/2025