Latest Articles


What Every Planner Should Know About Post-COVID Event Budgets

Last updated: 05/28/2021

From the industry shutdown to the virtual surge to the slow return of IRL events, the COVID-19 pandemic has impacted event budgets in some clear and hidden ways. And as...

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How Important Is Content Marketing In 2021?

Last updated: 05/28/2021

A little more than 25 years ago, Bill Gates wrote an essay with the title ‘Content is King’, and it was published on Microsoft’s website. He predicted that content would be the...

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10 Ways Artificial Intelligence and Machine Learning Are Improving Marketing in 2021

Last updated: 05/28/2021

Marketing organizations are now implementing AI and machine learning more than ever before. Businesses are using the technologies for various reasons, including generating...

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10 Key Considerations for Planning Hybrid Events

Last updated: 05/27/2021

Hybrid event considerations are top of mind for event professionals in 2021. Here are some key areas to review when planning your event.  As the world begins to open up again,...

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When Blended Learning Meets the Printing Industry  

Last updated: 05/27/2021

The knowledge level of employees is one of those important cornerstones to a successful operation. There is clear evidence that a well-informed and self-sufficient production...

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How SEO And Content Marketing Work Together?

Last updated: 05/27/2021

For content marketers, SEO can be a hassle. Are they the same? Is SEO at odd with content marketing? Can you forcibly make them work together? It is easy to get lost in how...

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Use These 7 Persuasive Writing Tips In Your Content Marketing Strategy

Last updated: 05/27/2021

At a time when “alternative facts” are gaining more and more traction online, content marketing strategists, particularly bloggers, may want to rethink their use of logical...

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How to Personify Your Brand

Last updated: 05/27/2021

Brand personification is nothing new. Businesses of all sizes have used mascots, spokespeople, and animals to represent their brand identities for decades. Recent memorable ones...

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The Sales Edit: 5 Tips to Produce MORE in 2021 and Beyond

Last updated: 05/26/2021

First, there was the magic of tidying up with Marie Kondo. Then there was Norwegian Hygge.  Now, we have The Home Edit. According to their website, “THE HOME EDIT organizes...

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How to Determine Your Content Marketing ROI

Last updated: 05/26/2021

Are you looking for a way to take your content marketing strategy to the next level? If so, you need to figure out your average return on investment (ROI). Your ROI will let you...

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