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Ecommerce for a New Era
Headless technology enables British company’s online storefront to flexibly showcase seasonal, highly limited, pre-order-only cycling lifestyle apparel that unites art and...
05/15/2023
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Proforma Color Press
Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.
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The Open 3D Engine adds improved terrain creation and collaboration tools
For a long time, the world of 3D engines — especially for game developers — was all about Unity and Epic’s Unreal Engine. Then, when Amazon started its ill-fated attempt to get...
05/14/2023
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The case of the stealth Google-bomb
Earlier this year, I was asked to work on a legal case involving a couple of finance sector companies where one was accused by the other of trademark infringement where the...
05/14/2023
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What every marketer needs to know about programmatic advertising
MarTech » Programmatic Advertising » What every marketer needs to know about programmatic advertising What every marketer needs to know about programmatic...
05/13/2023
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4 communication best practices agencies must employ early in Q4
Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of...
05/12/2023
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The Ultimate Guide to Sales Kickoffs: 2023 Themes, Agendas, and Templates
Posted in: Best Practices , Featured , Sales , Sales Enablement , Sales Training , Trending It’s never too early to start planning for the new year — especially when it comes...
05/12/2023
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The Value of Multi-Line & Factory Reps / PromoJournal - Cliff's Notes
The Value of Multi-Line & Factory Reps When I was a distributor (I really dislike that term, you are more than that), I had a very jaded view of multi-line and factory reps,...
05/12/2023
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A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Promo Products Businesses
Merger and acquisition activity in the industry has been on the rise over the last 15 months. Jamie Watson, an expert consultant on such deals, shares what you need to do to...
05/11/2023
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Perspectives: The Team Supporting You
Although my colleagues may sometimes tell you it feels like it’s been much longer, I just passed my one-year anniversary since taking over at PPAI in August 2021. It’s been a...
05/11/2023
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Branding Needs A Rebrand
It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with...
05/11/2023
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Sustainable digital industrial wallpaper printing for all applications
Founded in 1925, the company is run by Christofer and Irene Gimmersta in the third generation. In the course of time, Gimmersta Wallpaper has been awarded the title of purveyor...
05/11/2023
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Why empathy matters in branding
Empathy- the ability to understand and share the feelings of others. Empathy is a skill perhaps often misunderstood in today’s modern society, however the importance of empathy...
05/10/2023
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