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The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to summarize as clearly and simply as possible the process by which people choose...
09/12/2025
Welcome to the new subscribers who have joined us since the last post. Today this email is going out to 774 amazing individuals! If you’re reading this but haven’t subscribed,...
09/11/2025
The travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing...
09/10/2025
Sales Have Ended Ticket sales have ended Missed this event? Scriberia will be running it again, so do have a look on Eventbrite for the next one. And do sign up for our...
09/09/2025
The Travel Vertical Weekly stories curated exclusively for digital tourism marketers People Are Talking About Jobs May 11, 2021 by Laurie Jo Miller Farr Leave a Comment Mark...
09/08/2025
Just when local news outlets were ramping up audience events as a way to increase revenue and engagement, the pandemic hit. So their events programs were devastated,...
09/07/2025
“The short answer is simple – we had to,” replies Stephen Whitehead, chief brand, marketing and corporate affairs officer, when asked why they decided to rebrand Standard Life...
09/06/2025
The life of a social media manager can be chaotic at times. New platforms emerge, features are rolled out on different channels, and what is “trending” can change from one day...
09/05/2025
A new ad from Expedia today will kick off the online travel company’s most expensive brand marketing effort in five years. In the ad, actress Rashida Jones embodies Expedia as a...
09/04/2025
Advertisers and agencies are waking up to the power of their marketing spend. With misinformation and disinformation rising, advertisers are re-evaluating the impact of their...
09/03/2025
Joost de Valk: Hello everyone and welcome to another episode of the Yoast SEO podcast. We are joined today by a friend of the company in many ways, and a friend of many people...
09/02/2025
Wieden & Kennedy London creative leader Tony Davidson is leaving, after more than 20 years at the agency. Davidson, who is executive creative director, will exit W&K London in...
09/01/2025