Latest Articles


How to Improve Your eCommerce UX for Better Conversions

Last updated: 06/12/2021

We’ve all been in that situation. You come to a website with a clear intention of spending some money, but something just seems off. The navigation feels overwhelming,...

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Why Banning Deplatforming, Increased Data Privacy May Help Internet

Last updated: 06/12/2021

When in your lifetime has digital media been such a hot topic of conversation? If you are reading this column, you obviously read MediaPost, so media has always been a hot...

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Why Now Is the Right Time to Advertise With Video (If You Aren’t Already)

Last updated: 06/12/2021

In spite of all the evidence, many advertisers continue to resist the idea of advertising with video. Yes, trying and investing in a new channel is scary — but the numbers...

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Council Post: How To Develop An Effective Content Strategy

Last updated: 06/12/2021

CEO of MindSEO, a Digital Intelligence company. Director of the Portuguese Marketing Association. Google trainer and University Teacher. The creation of a well-structured and...

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Learn from the Market's Most Trusted Tech Brands

Last updated: 06/12/2021

Recent results from IDC’s 1Q 2021 Consumer Tech Brand Sentiment survey reveal the most trusted tech brands and the attributes which make them successful. Read on to find out...

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B2B Better: Customers Vote For The Most Trusted Brands

Last updated: 06/11/2021

Many studies report on consumer trust in brands. Here’s one that does the same for B2B: The 2021 B2B Trusted Brands Report from Sagefrog.  Trust this year is largely based on...

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Power Your Print Business with Analytics

Last updated: 06/11/2021

From the moment new work enters the business to delivery and invoicing, printing businesses are a mix of orchestrated and structured activities and ad hoc business decisions....

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5 reasons why content marketing is essential in 2021

Last updated: 06/11/2021

Sign up for our daily digital marketing news brief today, free.   The Content Marketing Institute describes content marketing as a “strategic marketing approach focused on...

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Marketing 101: How to Create a Personalized Customer Experience Strategy For Your Business

Last updated: 06/11/2021

In a way, the retail environment has become saturated and challenging for industry bigwigs as well as new entrants. Every business is facing mounting price pressure from...

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Three retail solutions evolving in unexpected ways

Last updated: 06/11/2021

When innovative technology is introduced in the retail environment, sometimes its best use is not the first use. In-store robots, connected eyewear, and RFID are all solutions...

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