Ritson on the 10 traits of a successful marketer
Marketers at the top of their game possess 10 key traits, according Mark Ritson, from the willingness to trangress, an affinity with simplicity and an understanding that...
09/17/2025
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John Lewis, ITV, Cancer Research UK: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today. Cancer Research UK has launched a new integrated creative platform...
09/16/2025
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Performics' Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend
On this week’s episode of The MadTech Podcast, Paul Kasamias, managing partner at Performics, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news...
09/15/2025
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Misconceptions About Strategic Branding & Marketing In China
The draw of the Chinese consumer market lies in its size. With a fast-growing middle class and increasing household wealth, it’s no wonder that China continues to attract...
09/14/2025
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Phoenix Taps Price, People News & Lots of Jobs - The Travel Vertical
The Travel Vertical Weekly stories curated exclusively for digital tourism marketers Phoenix Taps Price, People News & Lots of Jobs May 25, 2021 by Laurie Jo Miller Farr Leave a...
09/13/2025
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How Purchase Decisions Are Made | Branding Strategy Insider
The chart shown above is an evolution of one that I helped create at Kantar. It is my attempt to summarize as clearly and simply as possible the process by which people choose...
09/12/2025
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The Coffee Chat (#16)
Welcome to the new subscribers who have joined us since the last post. Today this email is going out to 774 amazing individuals! If you’re reading this but haven’t subscribed,...
09/11/2025
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Airbnb hails early results from shift to brand building over performance marketing
The travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing...
09/10/2025
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SCRIBERIA ACADEMY DIPLOMA 6-week course in visual thinking
Sales Have Ended Ticket sales have ended Missed this event? Scriberia will be running it again, so do have a look on Eventbrite for the next one. And do sign up for our...
09/09/2025
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People Are Talking About Jobs - The Travel Vertical
The Travel Vertical Weekly stories curated exclusively for digital tourism marketers People Are Talking About Jobs May 11, 2021 by Laurie Jo Miller Farr Leave a Comment Mark...
09/08/2025
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No, the Pandemic Didn’t Wreck News Outlets’ Hopes for Events
Just when local news outlets were ramping up audience events as a way to increase revenue and engagement, the pandemic hit. So their events programs were devastated,...
09/07/2025
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'We caused a bit of a stir': Standard Life Aberdeen & Wolff Olins defend mocked Abrdn rebrand
“The short answer is simple – we had to,” replies Stephen Whitehead, chief brand, marketing and corporate affairs officer, when asked why they decided to rebrand Standard Life...
09/06/2025
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