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To coincide with the launch of the WFA Marketer’s Approach to Diversity and Inclusion, WFA asked six industry leaders why they think prioritising diversity and inclusion in the...
06/24/2025
In August 2019, 181 of the most powerful CEOs in the world, representing corporate giants such as JP Morgan Chase, Amazon, and Apple, made an extraordinary commitment. This...
06/23/2025
Senior leadership teams are facing increasing challenges when it comes to leading in a world where the lines between marketplace, workplace, community and environment have...
06/22/2025
Narrative structure. Audience engagement. Character development. These terms once lived solely in the arts. In the films and plays we watched, the books we read. But today,...
06/21/2025
Clare Taylor discusses the strategy for fighting climate change, reducing carbon emissions and ensuring energy use is efficient. The energy price crisis has been sharing...
06/20/2025
The allure of virality lurks behind almost every social activation. But if social media is the world’s biggest party, desperately chasing viral moments is like shouting over the...
06/19/2025
As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land...
06/18/2025
Influencer marketing has evolved and so must your approach. Here’s what you need to do to make this powerful approach work as part of your full-funnel marketing strategy. Like...
06/17/2025
The concept of 'circularity,' 'circular economy,' and similar "buzzwords" have gained traction in the world of plastics packaging as multi-national brands undertake initiatives...
06/16/2025
As part of its Artemis program to return humans to the Moon this decade, NASA has a minimum requirement that its "human landing system" must be able to deliver 865 kg to the...
06/15/2025
The toy brand continued its recent push of highlighting notable women with the creation of a Barbie doll for Madam C.J. Walker, a Black pioneer and the first female self-made...
06/14/2025
Joe Media was named Social Media Team of the Year at The Drum Awards for Online Media 2022. Among its many achievements was a rethink of its Instagram strategy. Here’s what it...
06/13/2025