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Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter. Sending...
02/28/2025
Photo content is gradually being replaced by video, as it is one of the most influential forms of promotion these days. And if you are not involved in the creation of video...
02/27/2025
91% of Statista survey participants said they use content marketing as part of advertising campaigns. Interesting and relevant content costs 62% less, drives sales, increases...
02/26/2025
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Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). The authors cite...
02/25/2025
B2B marketing has changed dramatically in recent years as buyers have gained access to more information. Today, digital media has a big role to play. It influences purchase...
02/24/2025
Distribution sales forces have been evolving their sales model and processes to address shifting buyer preferences, improve productivity, embrace specialization, and anticipate...
02/23/2025
As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what...
02/22/2025
Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important informationwith the purpose of identifying what is, and isn’t, working and...
02/21/2025
The stats speak for themselves. According to the results from Wyzowl’s State of Video Marketing Survey for 2022 : Video continues to be a key priority for marketers both in...
02/20/2025
Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to...
02/19/2025
Improving customer retention is pretty much all about giving them content that they would actually want to consume. After all, the aim here is to keep customers buying from your...
02/18/2025
Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last...
02/17/2025