Latest Articles


5 reasons why content marketing is essential in 2021

Last updated: 06/11/2021

Sign up for our daily digital marketing news brief today, free.   The Content Marketing Institute describes content marketing as a “strategic marketing approach focused on...

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Marketing 101: How to Create a Personalized Customer Experience Strategy For Your Business

Last updated: 06/11/2021

In a way, the retail environment has become saturated and challenging for industry bigwigs as well as new entrants. Every business is facing mounting price pressure from...

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Three retail solutions evolving in unexpected ways

Last updated: 06/11/2021

When innovative technology is introduced in the retail environment, sometimes its best use is not the first use. In-store robots, connected eyewear, and RFID are all solutions...

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How Much Personality Should You Inject Into Your Brand? - Be unforgettable.

Last updated: 06/10/2021

I get asked this question a lot, especially by those who get paid for being “the sage”. What’s the right balance between personality vs. simply speaking in the measured,...

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Are Impressions the New Engagements in Social Media Marketing?

Last updated: 06/10/2021

I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world,...

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How To Build A Social Media Marketing Funnel

Last updated: 06/10/2021

Social Media Marketing Funnel: How To Build One Social Media Marketing Funnel: How To Build One by Kurt Lohmann What is a Social Media Marketing Funnel? Like a traditional...

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19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

Last updated: 06/10/2021

Business 2 Community Twitter Facebook LinkedIn Flipboard 0 If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide...

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What’s Trending: Innovations in B2B Marketing

Last updated: 06/10/2021

Or, to quote Hamilton, “Scratch that — this isn’t a moment, it’s a movement.”  It started with the idea that B2B doesn’t have to be boring. That led to the realization that B2B...

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7 things you do on social media that affect your personal brand

Last updated: 06/09/2021

Admittedly, social networks are not a true reflection of real life and much of the best that will happen to us throughout our lives will not happen in front of the screen....

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3 Powerful Tips to Make Your Social Media Marketing More Effective

Last updated: 06/09/2021

Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking...

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