Last updated: 06/11/2021
Sign up for our daily digital marketing news brief today, free. The Content Marketing Institute describes content marketing as a “strategic marketing approach focused on...
Last updated: 06/11/2021
In a way, the retail environment has become saturated and challenging for industry bigwigs as well as new entrants. Every business is facing mounting price pressure from...
Last updated: 06/11/2021
When innovative technology is introduced in the retail environment, sometimes its best use is not the first use. In-store robots, connected eyewear, and RFID are all solutions...
Last updated: 06/10/2021
I get asked this question a lot, especially by those who get paid for being “the sage”. What’s the right balance between personality vs. simply speaking in the measured,...
Last updated: 06/10/2021
I had an interesting conversation with a friend last week about social media engagement. Her theory: Impressions are highly under-valued in the social media marketing world,...
Last updated: 06/10/2021
Social Media Marketing Funnel: How To Build One Social Media Marketing Funnel: How To Build One by Kurt Lohmann What is a Social Media Marketing Funnel? Like a traditional...
Last updated: 06/10/2021
Business 2 Community Twitter Facebook LinkedIn Flipboard 0 If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide...
Last updated: 06/10/2021
Or, to quote Hamilton, “Scratch that — this isn’t a moment, it’s a movement.” It started with the idea that B2B doesn’t have to be boring. That led to the realization that B2B...
Last updated: 06/09/2021
Admittedly, social networks are not a true reflection of real life and much of the best that will happen to us throughout our lives will not happen in front of the screen....
Last updated: 06/09/2021
Social media is no longer used just for the purpose of socializing. Over the years it has evolved into a powerful marketing platform and marketers are thoroughly taking...
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