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Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Decorating Methods Up Top | Impressions

Decorating Methods Up Top | Impressions

STAHLS’ Ultra Color Max DTF heat transfer being applied to a six-panel cap over the seam. Photo courtesy of STAHLS’ My career started in the imprinted sportswear industry...

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

Why Instagram's 'Creator Marketplace' has left many influencers twiddling their thumbs instead of scoring brand deals

As Instagram pulls back on creator monetization programs like the Reels Play Bonus and Instagram Affiliate, it continues to push its Creator Marketplace, a tool to connect...

How to Create a Content Marketing Strategy for a Niche Audience

How to Create a Content Marketing Strategy for a Niche Audience

When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained,...

Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape - Retail TouchPoints

Breaking up with Best Practices: How to Distinguish Your Brand in a Competitive Ecommerce Landscape - Retail TouchPoints

Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Unfortunately, the industry’s long-held “best practices” are holding them...

What Is an AI Content Generator and How Can It Help Your Business? - The European Business Review

What Is an AI Content Generator and How Can It Help Your Business? - The European Business Review

Have you ever wished for an easier way to create quality content for your business? Let’s face it, content generation is a considerable time investment. First, you need ideas....

Get the Full Picture: How to Calculate the True Cost of Content

Get the Full Picture: How to Calculate the True Cost of Content

Has your executive leadership ever tasked you with calculating the ROI of the content your team produces? This exercise is no small feat and most would probably take a shortcut...

Craft the Perfect Headline: Your Content Deserves It

Craft the Perfect Headline: Your Content Deserves It

Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they...

Are You Willing To Kill Your Content To Save Yourself?

Are You Willing To Kill Your Content To Save Yourself?

“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier...

How To Unfollow Someone on TikTok (Without Them Knowing)

How To Unfollow Someone on TikTok (Without Them Knowing)

If you’ve never heard of TikTok, you’ve probably been stuck in a black hole! Kidding aside, TikTok is the hottest social media platform on the face of the Internet right...

Consumers Rethinking The Holidays - Here's What It Means For Advertising

Consumers Rethinking The Holidays - Here's What It Means For Advertising

IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans...

How To Leverage Amazon Prime Day To Grow Sales [Podcast]

How To Leverage Amazon Prime Day To Grow Sales [Podcast]

Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for...

Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over - Retail TouchPoints

Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over - Retail TouchPoints

When retailers discuss ecommerce fraud detection, their top priority is typically fraudulent chargebacks. A chargeback occurs when a consumer questions a transaction on their...