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How to Brainstorm Writing Ideas: A Modern Approach for Greater Results

How to Brainstorm Writing Ideas: A Modern Approach for Greater Results

The origins of creative brainstorming date back to 1939. Ad executive Alex F. Osborn was the father of formal brainstorming techniques when he became frustrated with his team’s inability to generate creative ideas (see the video below to learn more about

Promotional Products, But Make Them Plantable

Promotional Products, But Make Them Plantable

The Cancer Treatment Centers of America came to Symphony Seed Papers (asi/74930) with an issue. The national network of cancer care centers had cleaned up its prayer wall and was left with two large boxes of handwritten prayers. They couldn’t just throw

Can This Technology Radically Change Your Promo Business? / PromoJournal - The Only Constant is Change

Can This Technology Radically Change Your Promo Business? / PromoJournal - The Only Constant is Change

“If we get a 3D printer at the office, the first thing I'm printing with it is a new 3D printer just for me!” — The Covert Comic What was once a science-fiction dream has become a reality in almost every facet of our lives. From airplane and car parts

What advantages does the Metaverse provide for Influencer Marketing?

What advantages does the Metaverse provide for Influencer Marketing?

In the era of new-age technology, technology is rapidly growing and transforming. With the transition to the new era, hitherto inconceivable innovations are taking place. One of these innovations is the Metaverse, a unique immersive virtual environment that

Color Management

Color Management

“Color is the first thing people think when a brand name comes up,” says Alvaro Rodríguez, color management expert, Flint Group Digital. “Being able to reproduce accurate, repeatable color is paramount. At Xeikon, we have developed a color management

7 Tips on How to Develop Your Own Unique Social Media Aesthetic

7 Tips on How to Develop Your Own Unique Social Media Aesthetic

7 Tips on How to Develop Your Own Unique Social Media Aesthetic Last revised on June 14, 2022 What are social media aesthetics? Essentially, it’s everything that makes your brand unique and original. It’s in how often you post and what colors you choose

Combining accessibility and aesthetics with packaging typefaces

Combining accessibility and aesthetics with packaging typefaces

Brand design agency Lewis Moberly recently worked with Tropic Skincare to develop a new script typeface intended to be accessible especially to dyslexic and neurodiverse consumers. The typeface, Susie’s Script, combines readability with a dynamic design

Social Media Basics: A Checklist Every Marketer Needs

Social Media Basics: A Checklist Every Marketer Needs

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure

These Two Entrepreneurs Form A Promo Supply Chain All Their Own

These Two Entrepreneurs Form A Promo Supply Chain All Their Own

Tameka Peoples, founder and CEO of Seed2Shirt, and Cher’Don Reynolds, CEO and founder of ShePrintsIt, can both fall into the habit of talking about their partnership in the same modest way they sometimes speak of their businesses. “Everything was kind of

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