Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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How You Can Fix Broken B2B Marketing Emails

How You Can Fix Broken B2B Marketing Emails

Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of them. I downloaded a white paper or had my badge scanned at a...

Are Your Marketing and Sales Teams on the Same Page?

Are Your Marketing and Sales Teams on the Same Page?

Are Your Marketing and Sales Teams on the Same Page? by Print Summary.    Sales-marketing misalignment is estimated to cost businesses more than $1 trillion each year. When...

How These Small Businesses Are Winning At Email Marketing

How These Small Businesses Are Winning At Email Marketing

Email marketing is an excellent tool for brands to deepen their connection with customers! These eight businesses will give you inspiration for your next newsletter. Sending...

8 Ways How to Optimize Video Marketing for Your Business

8 Ways How to Optimize Video Marketing for Your Business

Photo content is gradually being replaced by video, as it is one of the most influential forms of promotion these days. And if you are not involved in the creation of video...

5 Technologies That Will Help a Business to Advance Its Content Marketing Strategy

5 Technologies That Will Help a Business to Advance Its Content Marketing Strategy

91% of Statista survey participants said they use content marketing as part of advertising campaigns. Interesting and relevant content costs 62% less, drives sales, increases...

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). The authors cite...

How Startups Are Leveraging B2B Marketing Strategies

How Startups Are Leveraging B2B Marketing Strategies

B2B marketing has changed dramatically in recent years as buyers have gained access to more information. Today, digital media has a big role to play. It influences purchase...

Sales Transformation: Why It’s Necessary & How to Start – Intelligent Sales and Profit Acceleration #18 - NAW

Sales Transformation: Why It’s Necessary & How to Start – Intelligent Sales and Profit Acceleration #18 - NAW

Distribution sales forces have been evolving their sales model and processes to address shifting buyer preferences, improve productivity, embrace specialization, and anticipate...

What Does Measuring Your Marketing Actually Mean?

What Does Measuring Your Marketing Actually Mean?

As a marketing analytics firm focused on helping brands and agencies for the past 15 years, we've challenged our clients to be able to measure the value of marketing. But what...

Be More Effective with Attribution Models AND Performance Management Dashboards

Be More Effective with Attribution Models AND Performance Management Dashboards

Both Marketing Attribution Models and Marketing Performance Management Dashboards visualize important informationwith the purpose of identifying what is, and isn’t, working and...

Attract and Engage Your Target Audience with Creative Videos

Attract and Engage Your Target Audience with Creative Videos

The stats speak for themselves. According to the results from Wyzowl’s State of Video Marketing Survey for 2022 : Video continues to be a key priority for marketers both in...

Why we care about data-driven marketing

Why we care about data-driven marketing

Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to...