Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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5 Ways Your Brain Is Lying to You

5 Ways Your Brain Is Lying to You

Success in business and in life depends on good decisions, and good decisions depend on two things. One, you need to know the facts. Two, you need to think about them...

5 Tools to Fine-Tune Your Social Media Advertising Strategy

5 Tools to Fine-Tune Your Social Media Advertising Strategy

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if...

5 ways artificial intelligence helps businesses

5 ways artificial intelligence helps businesses

Technology has brought on a lot of amazing innovations, and artificial intelligence is one of them. Artificial intelligence has been around for quite a while now, and it has...

A Possible Balancing Act: Personalization and Privacy

A Possible Balancing Act: Personalization and Privacy

My career started around the same time that Don Peppers and Martha Rogers published their book, "The One to One Future." Their ideas shook up marketing at the time and...

Content marketing strategy for small businesses: top 11 tips

Content marketing strategy for small businesses: top 11 tips

Content marketing is creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined audience – to drive profitable customer action. The...

Three Predictions for the Future of Omnichannel Retail

Three Predictions for the Future of Omnichannel Retail

The number of channels used to conduct business has grown year after year, according to a recent report from Retail TouchPoints. As consumers have turned to more sources to...

What is Market Segmentation and how to implement it?

What is Market Segmentation and how to implement it?

You have a great idea, created a product or service, and now the "only" thing that awaits you is to place that product or service on the market. Have you thought about who your...

Is Marketing Strategy Different from a Marketing Plan?

Is Marketing Strategy Different from a Marketing Plan?

Marketing strategy vs. marketing plan? Don’t get hung up on the theory and semantics, like the ancient theologians who debated questions like “How many angels can dance on the...

5 Steps to Crafting an Authentic Social Media Presence For Your Business

5 Steps to Crafting an Authentic Social Media Presence For Your Business

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain...

How Customer Personas Fuel Good Content

How Customer Personas Fuel Good Content

Customer personas informed by accurate data allow companies to craft better content and spend marketing dollars more effectively. What do Andy the Adventurer and Gerry the...

10 Reasons Why Social Media Marketing Is Important for Your Business

10 Reasons Why Social Media Marketing Is Important for Your Business

One of the most efficient and successful methods to reach out to your target audience and engage with potential consumers is through social media marketing. You’re losing out on...

3 healthy marketing habits that drive digital transformation

3 healthy marketing habits that drive digital transformation

Grant Keller is global CEO of WPP's Google technology and data consultancy, Acceleration, and Ekapat Chareonlarp is GroupM's global VP of media innovation and marketing. Here...