In 2022, dealing with brand guidelines remains a clunky, frustrating process for many. First, you have to read through the cumbersome, long-winded and increasingly outdated PDF that someone drew up several years ago. Next, you might have to scour your emails
2024-04-26
To keep people reading, your long-form content must be engaging. You can do this by using strong storytelling, providing valuable information, and making it easy to read — creating content that people will absorb from beginning to end. Years ago, the
2024-04-26
Jim Longo is the co-founder and chief strategy officer atDiscuss, with over 25 years of market research expertise. Customer feedback can drive seismic change for leading global brands. Some companies understand this, and for several decades, they’ve
2024-04-25
Social media platforms help brands uniquely interact with customers. They provide a platform for users to communicate beyond local boundaries. Also, we cannot deny the countless possibilities of sharing user-generated content. A survey shows 3.96 billion
2024-04-25
Search engine optimization has become much more difficult over the years. It is no longer easy to tell why one page outranks another or to correlate a single Google algorithm update to a change in rankings. Hence monitoring organic positions and competitors
2024-04-25
I'm going to take a wild guess and say that when content was addressed in your last marketing meeting, the next part of the discussion involved brainstorming for a written piece of content — most likely a blog post. Don't get me wrong; blog content is
2024-04-24
One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why are the vast majority of blogs not delivering
2024-04-24
If you’re a B2B marketer working for a multinational company with corporate and geomarketing groups, you are likely well aware of how important (and sometimes challenging) it is to strike a balance between global and local marketing. You may be wondering
2024-04-24
Effective prioritization is a big driver of success, but prospect prioritization can be extremely difficult. It can be tough to identify whether a deal is a high or low value and salespeople may not have the time to access the information they need to make
2024-04-23
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