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The pitfalls of a 'set it and forget it' approach to brand safety and suitability

The pitfalls of a 'set it and forget it' approach to brand safety and suitability

Marketers are being forced to rethink where their ads appear every day. The pandemic already forced brands to adapt to rapidly changing news cycles, and this year, brands are...

Yet Another Reason Not To Build Your Content Home on Rented Land

Yet Another Reason Not To Build Your Content Home on Rented Land

It seems like a good time to talk about rented land again. This week, Twitter accepted Elon Musk’s bid to purchase the company in a leveraged buyout and take it private....

28 Press Release Templates to Use for Your Next Promotion

28 Press Release Templates to Use for Your Next Promotion

According to a recent survey, 63% of global respondents believe that press releases are the preferred medium of sharing news, with 44% of journalists saying it's their most...

B2B Marketers: 5 Steps To Succeed With Full Funnel Marketing

B2B Marketers: 5 Steps To Succeed With Full Funnel Marketing

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land...

Forget everything you know about influencer marketing and start from scratch

Forget everything you know about influencer marketing and start from scratch

Influencer marketing has evolved and so must your approach. Here’s what you need to do to make this powerful approach work as part of your full-funnel marketing strategy. Like...

How the Most Successful B2B Marketers Work with Influencer Marketing Agencies

How the Most Successful B2B Marketers Work with Influencer Marketing Agencies

As B2B companies look to create more authentic and meaningful experiences for digital first customers, content marketing co-created with industry and internal influencers has...

91 May Email Subject Lines to Bring in Revenue All Month Long | LOCALiQ

91 May Email Subject Lines to Bring in Revenue All Month Long | LOCALiQ

91 May Email Subject Lines to Bring in Revenue All Month Long Category: Share Cue the cheesy “May the Fourth” jokes… While there is, unfortunately, no magical “force” that can...

Traditional Marketing vs. Digital Marketing: Understanding The Differences in Marketing Tech

Traditional Marketing vs. Digital Marketing: Understanding The Differences in Marketing Tech

By understanding the differences between digital marketing and traditional marketing, a business can more easily decide which method is better suited to them. In the age of the...

Analyze Search Intent Instantly with Semrush

Analyze Search Intent Instantly with Semrush

Knowing the searcher intent behind target keywords can make your search campaign more effective and efficient.  Do you or your team spend a lot of time in spreadsheets manually...

Achieve Alignment: 10 Key Questions Marketing Should Be Prepared to Answer

Achieve Alignment: 10 Key Questions Marketing Should Be Prepared to Answer

Today, CEOs face numerous challenges to accelerating growth, creating and differentiating on customer value, and addressing business performance. Every part of the organization...

To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]

To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses]

Content Creation / Blogging / News and Trends / Rose-Colored Glasses To Date or Not To Date? That’s the Wrong Content Question [Rose-Colored Glasses] Wanna start a fight among...

7 easy hacks to grow your email list

7 easy hacks to grow your email list

Email marketing contact databases will degrade over time. People’s email addresses change when they move from one organization to another, they abandon addresses they used to...