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What is Market Segmentation and how to implement it?

What is Market Segmentation and how to implement it?

You have a great idea, created a product or service, and now the "only" thing that awaits you is to place that product or service on the market. Have you thought about who your...

5 Steps to Crafting an Authentic Social Media Presence For Your Business

5 Steps to Crafting an Authentic Social Media Presence For Your Business

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain...

How To Budget For A Marketing Campaign Without Really Trying

How To Budget For A Marketing Campaign Without Really Trying

Campaigns are more than just the seasonal sales drives you see from retailers and car dealerships. They go beyond Black Friday doorbusters or Presidents’ Day mattress sales....

What Is Content Marketing? Everything You Need to Know

What Is Content Marketing? Everything You Need to Know

Content marketing has been a very popular phrase lately. There are more, and more people involved in content marketing, and 89% of all B2B marketing strategies are just content....

Remarketing vs. Retargeting: What's the Difference & How to Use Them

Remarketing vs. Retargeting: What's the Difference & How to Use Them

Don’t be confused with the two. How many times have you visited a website, browsed the pages, added items to your cart, and then left without making a purchase? This happens...

Why You Should Press Pause on Your Content Strategy

Why You Should Press Pause on Your Content Strategy

June is the perfect time to reflect on your content and marketing strategy. What’s working? What isn’t? What needs to change going into the next season? What should we double...

Why being purpose-driven goes hand-in-hand with being profit-driven and resilient

Why being purpose-driven goes hand-in-hand with being profit-driven and resilient

“For us, it’s about working on things that are focused on making money – that’s really important – but also on improving the world in some way. And we don’t think there’s a...

5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns

5 Pro Tips To Improve Your B2B LinkedIn Marketing Campaigns

When it comes to B2B marketing, LinkedIn is the place to be. Between the more “professional” nature of the platform and its deep business targeting capabilities (at least...

7 Biggest Causes Of Stress For Digital Marketers

7 Biggest Causes Of Stress For Digital Marketers

Working in digital marketing, stress is inevitable. It’s part of the job description. You can’t be effective without pushing your personal limits from time to time. But, if...

Is Purpose-Led Marketing a Growth Killer?

Is Purpose-Led Marketing a Growth Killer?

Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer at Procter & Gamble (P&G), raised that question at the...

6 Rules When Using Push Notifications in Marketing

6 Rules When Using Push Notifications in Marketing

Push notifications are the latest, most personalized version of communication in the mobile world today. They allow customers to have a better understanding of your brand....

The Ultimate Guide for a Content Refresh

The Ultimate Guide for a Content Refresh

By refreshing your past content, you may trigger new performance results and drive traffic without having to write an entirely new article. Digital marketing strategies place a...