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What is Growth Marketing?

What is Growth Marketing?

You’ve likely heard of marketers specializing ingrowth marketingbut may be unsure what that entails. Or you may be wondering how it might benefit your company and its marketing...

How To Measure and Fix Poor Content Performance -

How To Measure and Fix Poor Content Performance -

Great content can drive explosive growth—or leave your company with a site full of sub-par content no one wants to read.  I’ve seen it happen before—a company invests thousands...

How marketers can use cognitive biases to influence customer decisions

How marketers can use cognitive biases to influence customer decisions

You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of...

How does Amazon use digital marketing?

How does Amazon use digital marketing?

Amazon has become one of the world’s most well-known brands, but how did they do it? By using digital marketing. In fact, Amazon is one of the top-ranking digital advertisers in...

How To Use Website Personas To Close More Deals

How To Use Website Personas To Close More Deals

How to Use Website Personas to Close More Deals By Jim Van Hise Jul 5 /2022 We often have clients who come to us asking what they can do to bring more traffic to their website....

4 Steps Toward Successful Customer Journey Orchestration

4 Steps Toward Successful Customer Journey Orchestration

Fostering positive customer journey experiences takes effort and planning. Here’s a roadmap for getting to your customer journey orchestration destination. These days marketers...

What It Means To Humanize A Brand (And How To Do It Well)

What It Means To Humanize A Brand (And How To Do It Well)

John Jantsch (00:01): This episode of the duct tape marketing podcast is brought to you by the MarTech podcast, hosted by Ben Shapiro and brought to you by the HubSpot podcast...

Time to Get Your B2B Marketing Strategy in Order

Time to Get Your B2B Marketing Strategy in Order

You want to deliver content that will make a difference to buyers … not send out more carefully groomed product content “selfies.” The classic American television show, The...

Uncover Market Trends to Build a Sustainable Business Strategy

Uncover Market Trends to Build a Sustainable Business Strategy

Change is the only constant when it comes to running a business. In our digital age, change happens more quickly than ever before, and staying on the cutting edge is becoming...

What Is Organic Search?

What Is Organic Search?

Organic search engine optimization (SEO) is the process of showing up higher on the search engine results pages (SERPs) naturally. Organic search is one of the most effective...

How to Create an Effective Email Outreach Strategy

How to Create an Effective Email Outreach Strategy

Creating an effective email outreach strategy is something any business investing in digital marketing will have to face. Whether it’s for lead generation or nurturing, or for...

Five things you need to change on your website right now

Five things you need to change on your website right now

I have fun helping people with their business and marketing strategies, and more often than not, I recommend some easy tweaks to their website. Most people are missing the same...