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10 Ways to Promote Your Brand With Snapchat Marketing

10 Ways to Promote Your Brand With Snapchat Marketing

Snapchat now has more than 500 million active users who spend 3-7 minutes per session on the app. It is an effective social media marketing tool that can help you reach new...

Unique, fun, and effective - say hello to experiential marketing

Unique, fun, and effective - say hello to experiential marketing

Have you ever taken a car for a test drive? Why do you think automotive companies allow you to take the car for a spin? The answer is experience. Similarly, in the tech world,...

What is Search Intent?

What is Search Intent?

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . What Is Search Intent? Blog / What Is Search Intent? Have you been...

6 Market Analysis Steps to Building a Surefire Marketing Strategy

6 Market Analysis Steps to Building a Surefire Marketing Strategy

As market competition stiffens and technology shapes the future, data and insights regarding market dynamics and market conditions are an essential weapon for any company...

Does your organization need an identity resolution platform?

Does your organization need an identity resolution platform?

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork...

3 ways to do segmentation in Google Analytics 4

3 ways to do segmentation in Google Analytics 4

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately....

What Is Topical Authority & How Does It Work

What Is Topical Authority & How Does It Work

You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it...

How to Foster Employee Creativity to Keep Your Marketing Strategy Innovating

How to Foster Employee Creativity to Keep Your Marketing Strategy Innovating

Digital marketing is hard to organize, but it is even harder to innovate. Once a business discovers a tactic that really works well, it becomes too easy to just focus on that...

Five Reasons to Repurpose Your Old Blog Posts Right Now

Five Reasons to Repurpose Your Old Blog Posts Right Now

Do you ever get that feeling that your content is running out and there’s nothing new to write about? Well, this piece should help solve some of those problems. The old blog...

What Is Programmatic Advertising? How Does It Work?

What Is Programmatic Advertising? How Does It Work?

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional...

Customer Journey Map | 6 Steps to Build It Successfully

Customer Journey Map | 6 Steps to Build It Successfully

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and...

Small Content Marketing Team? Get Big Results

Small Content Marketing Team? Get Big Results

On a small #content team, everything you create has to count, says @AnnGynn via @CMIContent @Canto. Click To Tweet 1. Document your content marketing strategy on a single...