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5 Types of Content for Growth Marketing Strategy

5 Types of Content for Growth Marketing Strategy

In today’s digital world, growth marketing strategy is more important than ever. If you’re just starting a business, ramping up operations, or looking to build a name for...

How To Stretch Your Marketing Budget With Person-Based Advertising

How To Stretch Your Marketing Budget With Person-Based Advertising

Marketing professionals are probably tired of hearing that they must “do more with less.” This common refrain has long haunted marketing departments, which historically bear the...

Novus Writer - The Journey of Marketing's Evolution in Time

Novus Writer - The Journey of Marketing's Evolution in Time

Marketing is essential for businesses of all sizes to be successful. From advertising and public relations to product placement, branding, and direct mail campaigns, there is a...

Don't Make SEO the Reason for Your Content Marketing Strategy

Don't Make SEO the Reason for Your Content Marketing Strategy

Historically, many businesses started their content marketing programs because they believed it would help them rank higher for organic search results. When their target...

Feast on These 9 Content Examples Worthy of Gratitude

Feast on These 9 Content Examples Worthy of Gratitude

Content marketers always have a lot on their plates. But in the past two years alone, you’ve likely taken on extra responsibilities, adapted your marketing strategies, and...

Google Updates Business Intelligence Solutions with Looker and BigQuery SQL

Google Updates Business Intelligence Solutions with Looker and BigQuery SQL

Google's new product changes add another valuable business intelligence integration in the marketplace. The best business solutions are like Jenga pieces — you need the right...

Social Listening on LinkedIn: How To Do It |Socialinsider

Social Listening on LinkedIn: How To Do It |Socialinsider

When you have already gained popularity on all social media platforms and you are trying to stay afloat and continue to rock your industry, social listening is required. This...

Can You Do Marketing-As-Usual with Remote Teams?

Can You Do Marketing-As-Usual with Remote Teams?

November 18, 2022 Although lockdowns from the pandemic are a thing of the past, it’s likely that some members of your remote marketing team still crave the comfort of working...

Starting a Blog for Your Business: Checklist

Starting a Blog for Your Business: Checklist

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why...

Implementing a Full-Funnel PPC Strategy For Long-Term B2B Success

Implementing a Full-Funnel PPC Strategy For Long-Term B2B Success

I’ve been involved in paid search and paid display advertising for more than a decade, and I can say with confidence that running a B2B account is a whole different ballgame...