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Why we care about data-driven marketing

Why we care about data-driven marketing

Data is the lifeblood of digital marketing. With so many B2C and B2B purchase journeys passing through digital touchpoints, there have never been greater opportunities to...

How to Use Video Marketing for Customer Retention

How to Use Video Marketing for Customer Retention

Improving customer retention is pretty much all about giving them content that they would actually want to consume. After all, the aim here is to keep customers buying from your...

How to build engagement and trust in the attention economy

How to build engagement and trust in the attention economy

This promoted content is produced by a publishing partner of Open Mic. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights...

A Complete Guide To Mastering B2B Programmatic Advertising

A Complete Guide To Mastering B2B Programmatic Advertising

Programmatic A Complete Guide To Mastering B2B Programmatic Advertising Target smarter and reduce admin spend by learning about programmatic advertising for your B2B. Here's a...

This underrated email marketing tactic receives nearly 100% open rates

This underrated email marketing tactic receives nearly 100% open rates

You don’t need an email service provider, massive mailing list, or powerful subject lines to see results from email marketing. Even some of the most digitally-savvy...

5 Tools to Fine-Tune Your Social Media Advertising Strategy

5 Tools to Fine-Tune Your Social Media Advertising Strategy

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. But it can be quite costly, especially if...

Three Predictions for the Future of Omnichannel Retail

Three Predictions for the Future of Omnichannel Retail

The number of channels used to conduct business has grown year after year, according to a recent report from Retail TouchPoints. As consumers have turned to more sources to...

What is Market Segmentation and how to implement it?

What is Market Segmentation and how to implement it?

You have a great idea, created a product or service, and now the "only" thing that awaits you is to place that product or service on the market. Have you thought about who your...

5 Steps to Crafting an Authentic Social Media Presence For Your Business

5 Steps to Crafting an Authentic Social Media Presence For Your Business

When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust and helps you gain...

How To Budget For A Marketing Campaign Without Really Trying

How To Budget For A Marketing Campaign Without Really Trying

Campaigns are more than just the seasonal sales drives you see from retailers and car dealerships. They go beyond Black Friday doorbusters or Presidents’ Day mattress sales....

What Is Content Marketing? Everything You Need to Know

What Is Content Marketing? Everything You Need to Know

Content marketing has been a very popular phrase lately. There are more, and more people involved in content marketing, and 89% of all B2B marketing strategies are just content....

Remarketing vs. Retargeting: What's the Difference & How to Use Them

Remarketing vs. Retargeting: What's the Difference & How to Use Them

Don’t be confused with the two. How many times have you visited a website, browsed the pages, added items to your cart, and then left without making a purchase? This happens...