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How Do Retargeting Ads Work, Anyway?

How Do Retargeting Ads Work, Anyway?

Since Google Ads first launched retargeting in 2010, the evolution of this tactic has shifted tenfold. It’s no longer a question of whether you should use retargeting; it’s how...

How to Build a Winning B2B Social Media Marketing Strategy

How to Build a Winning B2B Social Media Marketing Strategy

Social media plays an increasing role in all our lives, not just from a personal perspective but also in the ways we do business and the ways we connect with customers, clients,...

Shifting Your Focus to Intent-Driven Lead Generation

Shifting Your Focus to Intent-Driven Lead Generation

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other...

5 Types of Marketing Organization Structures That Will Fuel Your Growth

5 Types of Marketing Organization Structures That Will Fuel Your Growth

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . 5 Types of Marketing Organization Structures That Will Fuel Your...

10 Ways to Promote Your Brand With Snapchat Marketing

10 Ways to Promote Your Brand With Snapchat Marketing

Snapchat now has more than 500 million active users who spend 3-7 minutes per session on the app. It is an effective social media marketing tool that can help you reach new...

Unique, fun, and effective - say hello to experiential marketing

Unique, fun, and effective - say hello to experiential marketing

Have you ever taken a car for a test drive? Why do you think automotive companies allow you to take the car for a spin? The answer is experience. Similarly, in the tech world,...

What is Search Intent?

What is Search Intent?

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here . What Is Search Intent? Blog / What Is Search Intent? Have you been...

6 Market Analysis Steps to Building a Surefire Marketing Strategy

6 Market Analysis Steps to Building a Surefire Marketing Strategy

As market competition stiffens and technology shapes the future, data and insights regarding market dynamics and market conditions are an essential weapon for any company...

Does your organization need an identity resolution platform?

Does your organization need an identity resolution platform?

An identity resolution platform can be a key tool to enable brand marketers to understand with confidence who their customers are and how to comply with the increasing patchwork...

3 ways to do segmentation in Google Analytics 4

3 ways to do segmentation in Google Analytics 4

If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start using immediately....

What Is Topical Authority & How Does It Work

What Is Topical Authority & How Does It Work

You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it...

How to Foster Employee Creativity to Keep Your Marketing Strategy Innovating

How to Foster Employee Creativity to Keep Your Marketing Strategy Innovating

Digital marketing is hard to organize, but it is even harder to innovate. Once a business discovers a tactic that really works well, it becomes too easy to just focus on that...