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What Is Topical Authority & How Does It Work

What Is Topical Authority & How Does It Work

You’ve probably heard the term “authority” thrown around a lot when it comes to search engine optimization (SEO). But what does it mean exactly? And if you already know what it...

How to Foster Employee Creativity to Keep Your Marketing Strategy Innovating

How to Foster Employee Creativity to Keep Your Marketing Strategy Innovating

Digital marketing is hard to organize, but it is even harder to innovate. Once a business discovers a tactic that really works well, it becomes too easy to just focus on that...

Five Reasons to Repurpose Your Old Blog Posts Right Now

Five Reasons to Repurpose Your Old Blog Posts Right Now

Do you ever get that feeling that your content is running out and there’s nothing new to write about? Well, this piece should help solve some of those problems. The old blog...

What Is Programmatic Advertising? How Does It Work?

What Is Programmatic Advertising? How Does It Work?

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional...

Customer Journey Map | 6 Steps to Build It Successfully

Customer Journey Map | 6 Steps to Build It Successfully

A customer journey map helps businesses see their products and processes from a customer’s point of view. Plotting a customer journey map gives business owners and marketing and...

Small Content Marketing Team? Get Big Results

Small Content Marketing Team? Get Big Results

On a small #content team, everything you create has to count, says @AnnGynn via @CMIContent @Canto. Click To Tweet 1. Document your content marketing strategy on a single...

Five Strategies to Improve Your Email Marketing Personalization

Five Strategies to Improve Your Email Marketing Personalization

Most consumers are inundated with marketing emails on a daily basis. Generic “spray and pray” messages are, usually, quickly deleted (and possibly sent to spam). But highly...

What is Growth Marketing?

What is Growth Marketing?

You’ve likely heard of marketers specializing ingrowth marketingbut may be unsure what that entails. Or you may be wondering how it might benefit your company and its marketing...

How To Measure and Fix Poor Content Performance -

How To Measure and Fix Poor Content Performance -

Great content can drive explosive growth—or leave your company with a site full of sub-par content no one wants to read.  I’ve seen it happen before—a company invests thousands...

How marketers can use cognitive biases to influence customer decisions

How marketers can use cognitive biases to influence customer decisions

You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a variety of...

How does Amazon use digital marketing?

How does Amazon use digital marketing?

Amazon has become one of the world’s most well-known brands, but how did they do it? By using digital marketing. In fact, Amazon is one of the top-ranking digital advertisers in...

How To Use Website Personas To Close More Deals

How To Use Website Personas To Close More Deals

How to Use Website Personas to Close More Deals By Jim Van Hise Jul 5 /2022 We often have clients who come to us asking what they can do to bring more traffic to their website....