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To flourish and remain relevant in this highly competitive and rapidly changing industry environment, you must be very clear about who you are, what you are and what you deliver...
03/18/2024
There’s a long-winded Grecian parable that goes something like this: a peasant farmer, driving an ox cart, gets appointed as the king of Phrygia. Said king ties his ox cart to a...
03/18/2024
11 Creative Content Marketing Ideas To Make You Stand Out Share Art may seem like a foreign language to you, but creativity comes in many forms. While you might not be compared...
03/17/2024
Resources for the Promotional Products Industry 7 Trends That Are Changing Sales Compensation Models in the Promotional Products Industry In this new series on sales...
03/16/2024
By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say...
03/16/2024
TikTok announced today that it’s launching a new commerce ad suite called “Shopping Ads” to make it easier for brands to advertise on the platform. The company is currently...
03/16/2024
A wave of new AI technologies will revamp marketing strategies, generating gobs of particulars about consumers. Chief marketing officers will likely develop future strategies...
03/15/2024
This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the...
03/15/2024
Keyword research is an essential component of any ecommerce SEO strategy. It gives direction regarding what to optimize for and reveals vital information on how to grow your...
03/15/2024
Love them or hate them, virtual events are here to stay. The format has surprisingly proved to be so popular that it is now seen as a credible alternative to a real-life...
03/14/2024
By Shirli Zelcer, Head of Analytics and Data at Merkle Many brands are in the process of reevaluating their marketing measurement. Significant changes to privacy legislation...
03/14/2024
We’ve all felt the effects of the Great Resignation. From slashed store hours to longer waits in the checkout line, the ongoing labor shortage has shown us what is lost when the...
03/14/2024