Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Why 40% of TV Budgets Should Be Spent on CTV

Why 40% of TV Budgets Should Be Spent on CTV

Why 40% of TV Budgets Should Be Spent on CTV It’s time to adjust your media strategy to meet viewer behavior By Justin Fromm, Head of Global Insights, Samsung Ads In less than a...

How To Perform A Mid-Year Content Marketing Audit to Improve Your Results

How To Perform A Mid-Year Content Marketing Audit to Improve Your Results

While it may feel like you can document your annual content marketing plan and let it run its course, it needs a mid-year check-in. What newopportunities and threats exist? Have...

Think Targeted Advertising Is Over? Think Again - Advertising Week

Think Targeted Advertising Is Over? Think Again - Advertising Week

Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for...

8 Company Branding Tips for a Healthy Public Image

8 Company Branding Tips for a Healthy Public Image

8 Company Branding Tips for a Healthy Public Image 8 Company Branding Tips for a Healthy Public Image Branding is the personality and voice of a business and the face of...

The Reactionary Geeks

The Reactionary Geeks

Maybe you’ve heard that people are mad about Black actors being cast in Lord of the Rings. Or Game of Thrones. Or maybe it was Star Wars. Or perhaps Thor. Wait, maybe it was...

Is User-Generated Content the New Influencer Marketing?

Is User-Generated Content the New Influencer Marketing?

Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team...

6 Keys To Effective Content That Ranks High On SERPs [Webinar]

6 Keys To Effective Content That Ranks High On SERPs [Webinar]

You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website. But what makes good content? How do you create content that ranks...

Getting started with Google Analytics 4: Redefine success

Getting started with Google Analytics 4: Redefine success

The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re...

What’s Next for Events? 3 Things Marketers Need to Know

What’s Next for Events? 3 Things Marketers Need to Know

JR Sherman is the CEO of RainFocus. With more than 20 years of leading highly impactful service and SaaS businesses, he is highly regarded for his expertise in SaaS, events,...

Why It’s Not Too Late to Jump Into Virtual or Hybrid Events

Why It’s Not Too Late to Jump Into Virtual or Hybrid Events

The events industry was one of the worst hit during the pandemic, with almost all large-scale corporate events being canceled for at least two years running. During this time,...

[Marketing AI Show: Ep 4] The Dark Side of Social Media

[Marketing AI Show: Ep 4] The Dark Side of Social Media

The Marketing AI Show—the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable—has officially dropped! You can now listen to...

Nostalgia Bad - Vintage Good! / PromoJournal - Marketing Matters

Nostalgia Bad - Vintage Good! / PromoJournal - Marketing Matters

Generational marketing is an imperative to successful business. This is nothing new. What is new is that the very people now responsible for marketing communications to their...