Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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How Screen Printing Constantly Evolves to Fit an Ever-Changing World

How Screen Printing Constantly Evolves to Fit an Ever-Changing World

Screen printing is a wide, diverse industry. From its start in the Song Dynasty to its current variations, the trade has taken on a whole new look. But what is screen printing?...

The Complete Sustainable Events Course returns for second edition | Meetings & Incentive Travel

The Complete Sustainable Events Course returns for second edition | Meetings & Incentive Travel

There's still time for eventprofs to enrol on this year's edition of The Complete Sustainable Events Course. Delivered by The Meetings Show, the six-week online course for...

Avery Dennison provides digital labelling solution for fashion garments and packaging

Avery Dennison provides digital labelling solution for fashion garments and packaging

Avery Dennison has collaborated with The R Collective, supplying the fashion brand with QR code labels for garments that provide brand transparency information when scanned and...

International M&A: Two Prominent Swedish Promo Products Distributors Merge

International M&A: Two Prominent Swedish Promo Products Distributors Merge

The merger between Wackes AB and Olsson & Co. will enable the combined firm to become a leader on quality and sustainability, executives said. In another sign that M&A activity...

The Power of Platforms

The Power of Platforms

The Power of Platforms Oxford Studies in Digital Politics The first book-length treatment of the power of technology platforms over news and media Brings together work from...

Striking The Balance Between Privacy And Performance | AdExchanger

Striking The Balance Between Privacy And Performance | AdExchanger

Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance. We can...

Labels & Labeling

Labels & Labeling

opinions There is nothing we label and packaging designers love more than discussing what makes a great design. We can go on for hours about typography, embellishments, color,...

How Do I Stop Keyword Cannibalization When My Products Are All Similar?

How Do I Stop Keyword Cannibalization When My Products Are All Similar?

Today’s Ask An SEO comes from Dan in California, who asks: “I have several products that are “specialty” products due to their size, all titled similarly (12 inch…). This has...

Focus On These Media Layers, Or You May Waste Millions

Focus On These Media Layers, Or You May Waste Millions

A recent ad-effectiveness study by Meta and Nielsen confirmed what media planners have known for 70 years: the four most important factors in media impact are:  As digital...

How To Create A Marketing Plan For A Local Business

How To Create A Marketing Plan For A Local Business

How To Create A Marketing Plan For A Local Business How To Create A Marketing Plan For A Local Business Jobs don’t pay enough and want you to keep working your entire life for...

4 Tips to Write Great Ad Headlines (and 2 Ways to Keep Getting Better Over Time)

4 Tips to Write Great Ad Headlines (and 2 Ways to Keep Getting Better Over Time)

+1 4 Tips to Write Great Ad Headlines (and 2 Ways to Keep Getting Better Over Time) After a mad dash to the bookstore and a whole rack of clunkers, here’s what I...

How B2C Marketers Can Use a B2B Content Marketing Approach

How B2C Marketers Can Use a B2B Content Marketing Approach

Savvy marketers have always understood the fundamental distinctions between B2B and B2C marketing. At the most basic level, these differences boil down to who you’re directing...