Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Promo Products Businesses

A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Promo Products Businesses

Merger and acquisition activity in the industry has been on the rise over the last 15 months. Jamie Watson, an expert consultant on such deals, shares what you need to do to...

Perspectives: The Team Supporting You

Perspectives: The Team Supporting You

Although my colleagues may sometimes tell you it feels like it’s been much longer, I just passed my one-year anniversary since taking over at PPAI in August 2021. It’s been a...

Branding Needs A Rebrand

Branding Needs A Rebrand

It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with...

Sustainable digital industrial wallpaper printing for all applications

Sustainable digital industrial wallpaper printing for all applications

Founded in 1925, the company is run by Christofer and Irene Gimmersta in the third generation. In the course of time, Gimmersta Wallpaper has been awarded the title of purveyor...

Why empathy matters in branding

Why empathy matters in branding

Empathy- the ability to understand and share the feelings of others. Empathy is a skill perhaps often misunderstood in today’s modern society, however the importance of empathy...

Reporting & reducing carbon emissions in events | IBTM Events

Reporting & reducing carbon emissions in events | IBTM Events

During a month in which sustainability has been a hot topic of industry discussion, Mike Fletcher reports on the advice, together with a selection of the resources currently...

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This...

6 Steps to Rebooting Print Business’ Social Media Strategy

6 Steps to Rebooting Print Business’ Social Media Strategy

Does your print business have a social media strategy? Maybe you publish a post everyone once in a while or perhaps you read, like, and comment on the Facebook posts of others....

Industry Leaders Talk Challenges, Trends in Promotions East Panel

Industry Leaders Talk Challenges, Trends in Promotions East Panel

ASI President & CEO Tim Andrews moderated the discussion, which featured executives speaking about ongoing challenges and what the new year will hold for the industry. Heading...

‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

‘A Necessary Evil’: Promo Products Firms Are Paying Much More for Cybersecurity Insurance

Costs and requirements for coverage are increasing, but certain industry companies deem the protection essential and are investing. Still, others are eschewing coverage, saying...

Social Media Careers: Skills Needed, Where to Look, and Jobs to Consider

Social Media Careers: Skills Needed, Where to Look, and Jobs to Consider

Today, masses are flocking to social media platforms for literally everything – fun, shopping, connecting with brands, seeking jobs… you name it! Since businesses are after the...

15 Social Media Mistakes You Should Never Make (+What to Do Instead) | LocaliQ

15 Social Media Mistakes You Should Never Make (+What to Do Instead) | LocaliQ

Picture this: you have your social media image or video uploaded, you add a carefully curated caption, and you click post. You take one last look once it’s live and you see it…a...