Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Are You Willing To Kill Your Content To Save Yourself?

Are You Willing To Kill Your Content To Save Yourself?

“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier...

How To Unfollow Someone on TikTok (Without Them Knowing)

How To Unfollow Someone on TikTok (Without Them Knowing)

If you’ve never heard of TikTok, you’ve probably been stuck in a black hole! Kidding aside, TikTok is the hottest social media platform on the face of the Internet right...

Consumers Rethinking The Holidays - Here's What It Means For Advertising

Consumers Rethinking The Holidays - Here's What It Means For Advertising

IBM released its annual global holiday shopping and travel report on Monday, revealing how people plan to travel and allocate their holiday shopping budget this season. Plans...

How To Leverage Amazon Prime Day To Grow Sales [Podcast]

How To Leverage Amazon Prime Day To Grow Sales [Podcast]

Amazon Prime Day opened doors to endless marketing boosts for the second time this year. Refersion’s Raj Nijjer joins me on the SEJShow to discuss marketing opportunities for...

Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over - Retail TouchPoints

Move Over Chargebacks: Another Form of Ecommerce Order Fraud is Taking Over - Retail TouchPoints

When retailers discuss ecommerce fraud detection, their top priority is typically fraudulent chargebacks. A chargeback occurs when a consumer questions a transaction on their...

Making it Personal

Making it Personal

Algorithmic Personalization, Identity, and Everyday Life Tanya Kant Goes beyond the headline effects of the "filter bubble" theory to examine not only how personalization...

Why Create an Account-Based Marketing Strategy for Your Major B2B Accounts

Why Create an Account-Based Marketing Strategy for Your Major B2B Accounts

Selling print to large enterprise accounts can be a very profitable and scalable strategy. An effective way of landing a major account is a strategy that’s called account-based...

The Top 5 Best Web Design Agencies – In-Depth Reviews

The Top 5 Best Web Design Agencies – In-Depth Reviews

Want to jump straight to the answer? The best web design agencies are Clay and Digital Silk. Having launched several high-profile websites, I’ve worked with countless web...

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

Brands Need Creativity And Cross-Functional Teams - Branding Strategy Insider

In a recent marketing report, Deloitte, the multinational professional services network, shared information from its Global Marketing Trends Executive Survey. At the core of the...

Retirement Savings: When and how to start?  - Due

Retirement Savings: When and how to start?  - Due

“After climbing the mountain you can finally enjoy the view” – Anonymous From our 20s till the late 60s, we climb a mountain full of professional responsibilities, family...

Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns

Cater To Customer Preferences By Adding Personalized Print To Your Email Campaigns

Email plus Print is a proven combination. Take it a step farther by personalizing the printed piece, and you put your customer’s preferences foremost in the experience. And...

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

Branding vs. Brand Identity: Five Key Differences and How to Do Both Effectively

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help:...