In this increasingly connected world, the public demands quick, brief updates on pressing topics that are growing daily. A decade ago, government agencies were not very fond of...
04/12/2023
We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this:...
04/03/2023
Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation...
04/03/2023
October is National Disability Employment Awareness Month. It's an opportunity to talk about disability employment issues, celebrate disabled workers' contributions to America's...
02/07/2023
![Advertising on TikTok in [current_date format='Y']: Pros and Cons | Bulkly](https://s3.amazonaws.com/gotchastream/images/1906375363/large-happy-pretty-hispanic-gen-z-teen-girl-vlogger-holding-smartphone-waving-hand-talking-to-camera.jpg)
With over a billion users and a daily impression rate of more than 300 million, TikTok has quickly become one of the most popular platforms to advertise your brand. In fact,...
02/06/2023
Not all B2B influencers are created equal, and it’s more complex than B2C. Over the years, I have become a B2B influencer marketing apologist. It sounds silly, I know. But I...
01/18/2023
Before we get to today's main topic, some miscellaneous goodies… Vote!I know that everybody always says that every election is super consequential, but this one really is....
01/16/2023
In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...
01/15/2023
November might feel too early to think about Christmas, but for big brands like John Lewis and Aldi, it's one of the most important months in the retail calendar. Every year,...
01/14/2023
Automation: It’s all the rage for established digital advertising platforms these days. Take Google’s recent introduction and expansion of Performance Max, which simplifies...
01/04/2023
The most pressing communication problem in advertising isn’t the distracted, fragmented audiences we’re chasing. It’s the increasingly fractured, even adversarial, communication...
01/03/2023
Here’s a question I asked onTwitter Spaces yesterday-What is going on in the ad industry right now? Are we in an Apple recession, or a real one? The ad tech crowd is convinced...
01/02/2023