Gen Z's Impact on Hotel Marketing and Design
Gen X move over. The next generation knows what they want from hotels, and it's not bad at all. In order to start a conversation prior to our big hotel event in London this...
03/29/2023
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How To Make The Most Money On Clothes Resale Apps, According To Experts
Be specific with your listings When listing your items, be as detailed as possible about the material, quality and color. “The more exact your description is, the more ‘likes’...
03/18/2023
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SXSW 2023—AI set to replace NFTs and other key trends to watch
SXSW is putting away the NFTs and picking up AI. The annual tech, media and music festival will kick off Friday in Austin, Texas, and participants appear ready to pivot to new...
03/17/2023
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Why Investing In Good Brands Makes Sense for Your Wallet
Whether you’re shopping for clothes, furniture or personal care items, most shoppers are taught to look for sales and deals and prioritize these purchases before reviewing their...
03/17/2023
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As Gen Z embraces de-influencing on TikTok, marketers and influencers need to be much more transparent and authentic
What began as “don’t buy this product” has morphed into “don’t buy that product, buy this product instead” — this phenomenon is better known as the current de-influencing trend...
03/15/2023
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How Consumer Shopping Habits Are Changing in Response to Inflation
How Consumer Shopping Habits Are Changing in Response to Inflation Contributor: Kassi Socha And ways you can pivot to accommodate this shift. As average selling prices rise,...
03/12/2023
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Top 20 AI Marketing Tools to Grow Your Business in 2023
The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to...
03/11/2023
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8 Step Event Planning Process Proficiency
Contact 8 Step Event Planning Process Proficiency There's nothing easy about putting on an event. While some events go off with only a few hitches, a good many events end in...
03/11/2023
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12 Customer Communication, Instagram Brand Reach, and AI Marketing Plan Tools
The following comprises 3 “Business Tips” articles, each of which talks about 4 helpful tools and resources around a specific area of your business. Today, the subjects...
03/01/2023
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How To Use Personal Branding To Advance Your Career
Whether it’s in entrepreneurship or entertainment, the right personal image can pave the way to a successful career. Well-crafted personal branding helps nurture trust and...
02/28/2023
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Getting Out of the Comfort Zone: How Brands and Marketers Can Drive Impact | Ogilvy
It’s an oft-cited statistic, one that comes up often probably because of how staggering it is. Three quarters of brands could disappear overnight, and consumers wouldn’t...
02/26/2023
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Generating Emotional Loyalty With Better Data Connectivity and Experience Offerings - Advertising Week
Loyalty programs have become ubiquitous among shopping experiences, with requests such as, “Give us a phone number or email to receive [insert incentive here].” To differentiate...
02/23/2023
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