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B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing

B2B Reads: Slay your to-do list, hold onto your marketing budget in a downturn, find the perfect social media audience and more - Heinz Marketing

In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...

Update Your Approach to Recycled Fiber and Sustainable Packaging Through Leadership

Update Your Approach to Recycled Fiber and Sustainable Packaging Through Leadership

Many factors contribute to the success of a company’s sustainability goals. Some important factors include understanding the value of recycled fiber in the sustainability supply...

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

LinkedIn #B2Believe and The Playbook for Promise Making in B2B Marketing with Jim Habig

How can marketers put promise making into practice? LinkedIn Vice President of Marketing, Jim Habig, shared the keys to the power of storytelling, the importance of creativity,...

"​Self"​ Care for Brands (it's equally important as individual self care) — TLB Coaching & Events

Self care is all the rage nowadays, and while I'm still not very good at it, it has me thinking about our corporate brand experiences and what a little "self" care might be able...

How brands can turn corporate social action into real action

How brands can turn corporate social action into real action

The following is a guest piece by Gartner analysts Augie Ray and Chris Ross. Opinions are their own. Was your business founded to restore or protect the environment? Probably...

Green card: How brands can connect with consumers in a changing climate

Green card: How brands can connect with consumers in a changing climate

With the 2022 FIFA World Cup about to kick off, we wanted to take a closer look at how brands can use major sporting events to connect with consumers in a changing climate –...

What Will Brands Gain From The Newest Advertising Channels?

What Will Brands Gain From The Newest Advertising Channels?

A lot has been happening in the advertising market recently, which makes an interesting analysis for everyone involved. Following the publication of Q3 earnings at the end of...