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Revisiting 'Six Spaces of Social Media' 15 years later

Revisiting 'Six Spaces of Social Media' 15 years later

In my last post,I looked back to the beginning of 2007, and two events that I think marked the start of the 21st century. It now looks like we’re at the end of the first era of...

Opinion: AR Rewrites Rules of Attention and Media Planning

Opinion: AR Rewrites Rules of Attention and Media Planning

Editor’s note: Today’s column is part of a series with Snap on augmented reality. Below, Nina Mishkin, director of brand strategy, outlines the findings from a study on AR’s...

As Publishers Ditch Open Auctions, Advertisers Must Follow

As Publishers Ditch Open Auctions, Advertisers Must Follow

Publishers often express concerns about the programmatic open market, but Bloomberg Media took a more decisive step recently. The company said it would stop serving open-market...

Farewell from Protocol

Farewell from Protocol

Farewell from Protocol Jamie Condliffe November 15, 2022 We launched Protocol in February 2020 to cover the evolving power center of tech. It is with deep sadness that just...