Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Striking The Balance Between Privacy And Performance | AdExchanger

Striking The Balance Between Privacy And Performance | AdExchanger

Life is about balance. Day and night, predator and prey, birth and death. Many view these as opposites, but I consider them counterweights that keep our world in balance. We can...

Labels & Labeling

Labels & Labeling

opinions There is nothing we label and packaging designers love more than discussing what makes a great design. We can go on for hours about typography, embellishments, color,...

How Do I Stop Keyword Cannibalization When My Products Are All Similar?

How Do I Stop Keyword Cannibalization When My Products Are All Similar?

Today’s Ask An SEO comes from Dan in California, who asks: “I have several products that are “specialty” products due to their size, all titled similarly (12 inch…). This has...

Focus On These Media Layers, Or You May Waste Millions

Focus On These Media Layers, Or You May Waste Millions

A recent ad-effectiveness study by Meta and Nielsen confirmed what media planners have known for 70 years: the four most important factors in media impact are:  As digital...

How To Create A Marketing Plan For A Local Business

How To Create A Marketing Plan For A Local Business

How To Create A Marketing Plan For A Local Business How To Create A Marketing Plan For A Local Business Jobs don’t pay enough and want you to keep working your entire life for...

4 Tips to Write Great Ad Headlines (and 2 Ways to Keep Getting Better Over Time)

4 Tips to Write Great Ad Headlines (and 2 Ways to Keep Getting Better Over Time)

+1 4 Tips to Write Great Ad Headlines (and 2 Ways to Keep Getting Better Over Time) After a mad dash to the bookstore and a whole rack of clunkers, here’s what I...

How B2C Marketers Can Use a B2B Content Marketing Approach

How B2C Marketers Can Use a B2B Content Marketing Approach

Savvy marketers have always understood the fundamental distinctions between B2B and B2C marketing. At the most basic level, these differences boil down to who you’re directing...

Stopping the Pendulum: A Look Into the Future of Events

Stopping the Pendulum: A Look Into the Future of Events

We like to keep our finger on the pulse of what’s happening in the event marketing landscape, so we couldn’t wait to hear what other event professionals had to say at twine’s...

AI's Challenges and Limitations Writing Content

AI's Challenges and Limitations Writing Content

Second in a miniseries on how businesses can leverage AI writing software in their marketing departments. In this article, we learn about AI's limitations. AI writing software...

Marketing Lessons from a Tailgate

Marketing Lessons from a Tailgate

There’s something extraordinary and unique about Saturdays down South in the second half of every year. In some areas of the country, basketball is king, while in other places,...

6 Ways to Maximize the Impact of Webinars

6 Ways to Maximize the Impact of Webinars

Devin Cleary is the VP of Global Events at Bizzabo, the world's fastest-growing event technology platform for hybrid, virtual and in-person events. Devin is a passionate,...

The Game's Definitely Afoot In The Streaming Sector

The Game's Definitely Afoot In The Streaming Sector

Streaming services and games are becoming more and more intermingled as streaming players pursue various synergistic benefits.  For starters, streamers are now helping to drive...