Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...
01/27/2023
More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...
01/27/2023
Trade shows are an exciting and cost-effective opportunity to meet new prospects, gain brand impressions and snag high-quality leads. Meeting a prospect at a trade show costs...
01/26/2023
Despite all the rumblings of a recession, most distributors have yet to see a pullback in client buying habits. That’s according to the new Distributor Quarterly Sales Survey...
01/13/2023
When was the last time you thought about what makes your “best” client (customer) the best. How about your “favorite” client? The answers will be different for everybody. Some...
01/11/2023
Sophisticated fraudsters continue to try to trick firms into providing products they don’t intend to pay for and then sell them on the black market. Such was the case when...
01/11/2023
I’ve had the pleasure of being part of the promotional products industry for just over 22 years. In that time, I’ve witnessed many displays of boldness as people started...
01/07/2023
AAA Innovations said the transition is already underway, as more than half of the umbrellas it sells will be made from rPET by January 2023. Some time back, promo supplier AAA...
01/01/2023