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Yes, it’s true — targeted advertising has taken some big hits over the past several months. With the volatile economy and new privacy restrictions, it’s gotten harder for...
12/01/2023
8 Company Branding Tips for a Healthy Public Image 8 Company Branding Tips for a Healthy Public Image Branding is the personality and voice of a business and the face of...
12/01/2023
Maybe you’ve heard that people are mad about Black actors being cast in Lord of the Rings. Or Game of Thrones. Or maybe it was Star Wars. Or perhaps Thor. Wait, maybe it was...
12/01/2023
Working in social media, user-generated content (UGC) and influencer marketing are two terms that have been ingrained in my vocabulary from the very start of my career. My team...
11/30/2023
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You’ve heard the saying, “content is king.” And it’s true – good content is still key to a successful website. But what makes good content? How do you create content that ranks...
11/30/2023
The arrival of Google Analytics 4 has people understandably nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re...
11/29/2023
JR Sherman is the CEO of RainFocus. With more than 20 years of leading highly impactful service and SaaS businesses, he is highly regarded for his expertise in SaaS, events,...
11/28/2023
The events industry was one of the worst hit during the pandemic, with almost all large-scale corporate events being canceled for at least two years running. During this time,...
11/28/2023
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The Marketing AI Show—the podcast that helps businesses grow smarter by making artificial intelligence approachable and actionable—has officially dropped! You can now listen to...
11/25/2023
Generational marketing is an imperative to successful business. This is nothing new. What is new is that the very people now responsible for marketing communications to their...
11/24/2023
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It is possible that what works in SEO now is not what you think. Contrary to popular belief, it’s not all about keywords and keyword research – though they certainly help!...
11/24/2023
If reading this week’s Fast Company article that targets “cheap, disposable conference swag” brings on a sense of déjà vu, it’s warranted. The latest attack on our industry...
11/23/2023