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By Jordan Cardonick, VP Analytics and Technology, New Engen The performance side of marketing has long understood and tapped into the power of “data driven marketing.” As the...
03/27/2024
Manufacturers have been relatively slow in adopting B2B ecommerce, especially when compared to direct-to-consumer retailers. For many, the return on investment didn’t seem...
03/27/2024
Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends on one-to-one customer...
03/27/2024
With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and Conversational AI are quickly increasing in popularity in most major markets...
03/26/2024
Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver...
03/26/2024
Should B2B brands embrace the metaverse, BeReal, and other developing social communication channels, and if so, when is the right time to start becoming involved? Part of what...
03/26/2024
Pause for a moment and ask yourself this question If a client wanted NOTHING from you but your talent, your work ethic, your creative mind…what exactly would an hour of your...
03/25/2024
When talking about branding, many marketers are still missing one crucial aspect. A branding strategy doesn’t just include the typical elements that constitute a brand — its...
03/25/2024
Ready, Player One? How brands are transforming the metaverse into a playground Written by Rachel May Quin Jul 14, 2022 7:15:00 AM Whether you like to race cars, grow flowers or...
03/25/2024
Brands are so much more than a mark, a color or a familiar phrase. Brands are the combination of all of the sensory messages that they consistently send and the emotions and...
03/24/2024
Over the past few years, match types have changed, smart bidding has become a little more intelligent and new campaign types have been introduced. These changes once again have...
03/24/2024
“Thought leader” and “thought leadership” are terms that are thrown around so often and by so many people that it can be difficult to remember what they actually mean. At a...
03/24/2024