Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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5 Ways To Check If Google Analytics Is Working

5 Ways To Check If Google Analytics Is Working

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients,...

All the ways marketing and advertising are shaping the metaverse

All the ways marketing and advertising are shaping the metaverse

The "metaverse" recently got a big boost from Facebook parent Meta, which is pouring $10 billion into its ambitions there. Other big tech companies including Apple, Google, and...

15 Brand Voice Examples You Must Know to Inspire Your Own

15 Brand Voice Examples You Must Know to Inspire Your Own

One of the goals of branding is to create a unique brand voice that stands out from competitors.  After all, in today’s competitive business world, it can be easy to get lost...

9 Landing Page Best Practices to Increase your Conversions

9 Landing Page Best Practices to Increase your Conversions

A landing page is more than just another place to host your content or digital marketing copy.  It’s a website specially designed with a dedicated purpose in mind — to interest...

How to create engaging product videos for your social media platforms - The Crowdfire blog

How to create engaging product videos for your social media platforms - The Crowdfire blog

The Crowdfire blog Posted by Hanson Cheng People are more likely to buy a product if they can see it in action. That’s why product videos are so important for social media...

Google postpones cookies demise to 2024

Google postpones cookies demise to 2024

Google’s plan to kill the cookie just got delayed again, and now it won’t come until the second half of 2024. The move gives a reprieve to advertisers who rely on the technology...

How to Measure Social Media Results

How to Measure Social Media Results

If you're like most marketers, you're adopting social media as an increasingly integral part of your content strategy. Last year, nearly 92% of marketers working at companies...

The path to personalized advertising post-cookies

The path to personalized advertising post-cookies

In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already in-market to fill the...

Does Your Content Reflect Your Company Culture?

Does Your Content Reflect Your Company Culture?

Do your content and company culture align? No matter what your company’s story and mission, your content should reflect those values. American corporations are a rich tapestry...

Turn Dry Data Into Rich, Relatable Stories With These Tips

Turn Dry Data Into Rich, Relatable Stories With These Tips

One of the best things about being a content writer is that no matter the topic, we have a lot of insights at our fingertips. You can use it to provide perspective, validate...

Distinctive Brand Assets with Essence and Where to Find Them

Distinctive Brand Assets with Essence and Where to Find Them

We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a...

Creating Content That Satisfies Search Intent & Meets Customer Needs

Creating Content That Satisfies Search Intent & Meets Customer Needs

When thinking about optimizing content, your top priority should be search intent. Think about how many times you have typed something into Google that was practically...