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Craft the Perfect Headline: Your Content Deserves It

Craft the Perfect Headline: Your Content Deserves It

Crafting a perfect headline is arguably the most difficult part of content creation. After all, this is the very first piece of text your audience will encounter before they...

Are You Willing To Kill Your Content To Save Yourself?

Are You Willing To Kill Your Content To Save Yourself?

“Stress is an epidemic,” says Maureen Jann. “It’s almost worse than COVID,” she adds in her 2022 Content Marketing World session focused on managing marketer burnout. Earlier...

4 Simple Ways to Optimize Your Content Marketing Team's Operations

4 Simple Ways to Optimize Your Content Marketing Team's Operations

In a world with over five billion people online, content is king. Users want instant access to information. That’s why content marketing is so important. But people’s attention...

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)

The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This...

The 28 Best Miscellaneous Online Tools for Marketers

The 28 Best Miscellaneous Online Tools for Marketers

The 28 Best Miscellaneous Online Tools for Marketers May 16, 2017 Welcome to the 47th  and final post in the Best Online Business Tools series. Hopefully you’ve found the posts...

How Reading Great Fiction Makes Your Content Better

How Reading Great Fiction Makes Your Content Better

William Faulkner once said writers could improve their skills by studying other writers (and a bit of osmosis): “Read everything — trash, classics, good and bad, and see how...

The Digital PR Campaign Format Report - Bottled Imagination

The Digital PR Campaign Format Report - Bottled Imagination

The most effective formats for content marketing and Digital PR do change over time. When I first started out in the industry, calculators and infographics were an effective way...

Marketing Wins During a Recession

Marketing Wins During a Recession

Marketing Wins During a Recession WHEN THE MARKET IS A MESS, THE BEST BRANDS GET TO WORK There's a lot of talk these days about recession: Are we in one? Is there one on the...

October 10, 2022 Content Chat Recap: What It Takes to Be a Content Entrepreneur [Creator Economy Benchmark Research] What It Takes To Be A Content Entrepreneur

October 10, 2022 Content Chat Recap: What It Takes to Be a Content Entrepreneur [Creator Economy Benchmark Research] What It Takes To Be A Content Entrepreneur

October 10, 2022 Content Chat Recap: What It Takes to Be a Content Entrepreneur [Creator Economy Benchmark Research] October 17, 2022 by Alek Irvin Leave a Comment More people...

How to Identify and Refresh Outdated Content | PromotionWorld

How to Identify and Refresh Outdated Content | PromotionWorld

Consistency in generating new content is a tried-and-true path to blogging success – and every blogger knows it. But the more content you add, the deeper you bury all of your...

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Invests in AI –What’s the Real Value to Marketers?

HubSpot Ventures announced a big investment in Jasper, the artificial intelligence content creation platform. But is artificial intelligence something that really enables...