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Most marketers say they’re struggling to meet customer expectations, and a new report on the current marketing landscape reveals why. The eighth edition of Salesforce’s State...
01/29/2023
Most brands run their marketing campaigns on different channels in silos. But today, customers interact with their brands across multiple channels and expect a unified customer...
01/29/2023
Social media is a great tool to ensure you reach a wider audience and maximize conversions. Most businesses think activating every social network will lead to business growth...
01/28/2023
Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the conclusions presented below. It’s been said countless...
01/28/2023
Marketer and entrepreneur Stephen A. Hart is a man of many passions – family, podcasting and most importantly – branding. As a Brand Strategist and creator of Brand In Demand,...
01/28/2023
What do the polls say? That’s what many election followers are wondering as we are now less than a week away from Election Day in the 2022 midterms. Will the Democrats hold the...
01/27/2023
TikTok is the trending app of the moment, which of course, also now has many brands looking into the opportunities for TikTok for advertising, and how they can tap into the...
01/27/2023
Bloomberg Media just turned off third-party ads on its site. But as it shuts the door to open-market programmatic, Bloomberg is opening a first-party data advertising...
01/27/2023
Resources for the Promotional Products Industry Why You Should Plan A Brand Audit (And How To Do One) A brand audit is a detailed analysis of a brand — what it does well, where...
01/27/2023
More than a dozen people are gathered in Vera Muzzillo’s living room. On a muggy June afternoon, Proforma staffers and guests from PPAI and PPAI Media enjoy conversation,...
01/27/2023
Vibhor’s charter at AdRoll includes driving growth, and leading all aspects of marketing planning, strategy development, and activity execution. With over 20 years of industry...
01/26/2023
Trade shows are an exciting and cost-effective opportunity to meet new prospects, gain brand impressions and snag high-quality leads. Meeting a prospect at a trade show costs...
01/26/2023