Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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      What AI in Sales Really Means

What AI in Sales Really Means

What AI in Sales Really Means Richard Harris™ Richard Harris™ 3x Salesforce Sales Leader to Follow. 5x AAiSP Top Sales Leader. Teaching...

Sales Coaching: Should You Coach Up or Coach Out?

Sales Coaching: Should You Coach Up or Coach Out?

Let’s face it, we all make bad hiring decisions. While we may strive for sifting and recruitment strategies that leave us with rock star sales reps, it’s never bulletproof. Even...

Maximizing Sales Performance through Effective Sales Management

Maximizing Sales Performance through Effective Sales Management

Maximizing Sales Performance through Effective Sales Management Post by Anthony Iannarino March 31, 2023 When we assess the sales performance of the sales organization,...

How The Best Retail Salespeople Make The Sale

How The Best Retail Salespeople Make The Sale

I've written about bad experiences, but this time, I thought you should see what a great trained  can deliver. Selling to a customer never felt so good. I had finished speaking...

Mastering the Art of Sales Management: Balancing the Pending vs Pipeline

Mastering the Art of Sales Management: Balancing the Pending vs Pipeline

Sales management is an art that requires a delicate balance between the present and the future. The key to success lies in mastering the art of balancing the pending vs...

Friendly Reminder To Promo Pros: What You Do Matters

Friendly Reminder To Promo Pros: What You Do Matters

It can be easy to forget, but a springtime example from the world of youth baseball highlights the positive impact your work can have. The hoodie and hat were a validation – a...

‘I’m Just Me’: Women Owners of Promotional Product Businesses Share Their Stories

‘I’m Just Me’: Women Owners of Promotional Product Businesses Share Their Stories

In honor of Women’s History Month, leaders of small companies in promo discuss the challenges they’ve faced and the need to promote each other’s achievements. Nenette Gray’s...

Sales Training on Your Customer’s Backstory: It Comes Down to Your Questioning Skills

Sales Training on Your Customer’s Backstory: It Comes Down to Your Questioning Skills

When I meet someone embarking on a sales career, I gladly offer this critical advice: Learn your customer’s backstory. Every customer has one, but most salespeople don’t bother...

How

How "Selling With Your Own Wallet" Kills Your Retail Sales

Let’s be honest, a lot of people are afraid of retail salespeople. For that matter, they are afraid of anyone who says theysellsomething. Most people like theillusionthat...

Five Intangible Qualities For Success — Jeff Bajorek | Sales, Prospecting, and Leadership Expertise

Five Intangible Qualities For Success — Jeff Bajorek | Sales, Prospecting, and Leadership Expertise

As I was getting ready to write this week's piece, I came across my friend Sam McKenna's LinkedIn post from Saturday morning. I have great respect for the work she does, but...

Are You Creating Value, Building Value or Adding Value?

Are You Creating Value, Building Value or Adding Value?

As a writer, I care deeply about words. Words and phrases have meanings. When used incorrectly, words can confuse others or obscure the meaning. The terms "creating value,"...

What Makes a Successful Sales Training Program? | Mindtickle

What Makes a Successful Sales Training Program? | Mindtickle

What Makes a Successful Sales Training Program? By Helen Waite Nov 21, 2022 Sales training is just one part of a seller’s roster of responsibilities. According to the 2022...