What every marketer needs to know about programmatic advertising
MarTech » Programmatic Advertising » What every marketer needs to know about programmatic advertising What every marketer needs to know about programmatic...
05/13/2023
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Proforma Color Press
Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.
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4 communication best practices agencies must employ early in Q4
Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of...
05/12/2023
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The Ultimate Guide to Sales Kickoffs: 2023 Themes, Agendas, and Templates
Posted in: Best Practices , Featured , Sales , Sales Enablement , Sales Training , Trending It’s never too early to start planning for the new year — especially when it comes...
05/12/2023
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The Value of Multi-Line & Factory Reps / PromoJournal - Cliff's Notes
The Value of Multi-Line & Factory Reps When I was a distributor (I really dislike that term, you are more than that), I had a very jaded view of multi-line and factory reps,...
05/12/2023
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A Q&A on M&A: Surefire Strategies for Buyers & Sellers of Promo Products Businesses
Merger and acquisition activity in the industry has been on the rise over the last 15 months. Jamie Watson, an expert consultant on such deals, shares what you need to do to...
05/11/2023
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Perspectives: The Team Supporting You
Although my colleagues may sometimes tell you it feels like it’s been much longer, I just passed my one-year anniversary since taking over at PPAI in August 2021. It’s been a...
05/11/2023
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Branding Needs A Rebrand
It’s time to rebrand “branding.” Let’s admit it, the term has become so overused, warped and misapplied by marketing theorists that financial executives no longer credit it with...
05/11/2023
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Sustainable digital industrial wallpaper printing for all applications
Founded in 1925, the company is run by Christofer and Irene Gimmersta in the third generation. In the course of time, Gimmersta Wallpaper has been awarded the title of purveyor...
05/11/2023
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Why empathy matters in branding
Empathy- the ability to understand and share the feelings of others. Empathy is a skill perhaps often misunderstood in today’s modern society, however the importance of empathy...
05/10/2023
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Reporting & reducing carbon emissions in events | IBTM Events
During a month in which sustainability has been a hot topic of industry discussion, Mike Fletcher reports on the advice, together with a selection of the resources currently...
05/10/2023
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Marketing, Communications, and Pricing Leadership: Business must have a relentless focus on ROI, which includes marketing (podcast episode #35)
The West Point grad and U.S. Army veteran discussed how he manages one-on-ones with his team, why he got called “CM No,” and what marketing can learn from the military. This...
05/10/2023
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6 Steps to Rebooting Print Business’ Social Media Strategy
Does your print business have a social media strategy? Maybe you publish a post everyone once in a while or perhaps you read, like, and comment on the Facebook posts of others....
05/09/2023
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