Proforma Color Press

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The pitfalls of a 'set it and forget it' approach to brand safety and suitability

The pitfalls of a 'set it and forget it' approach to brand safety and suitability

Marketers are being forced to rethink where their ads appear every day. The pandemic already forced brands to adapt to rapidly changing news cycles, and this year, brands are...

The Myth of The Great E-commerce Acceleration - Steve Dennis

The Myth of The Great E-commerce Acceleration - Steve Dennis

One of the most pervasive retail industry narratives is the belief that online shopping growth was massively accelerated by the pandemic. Set your WABAC Machine to the spring of...

Is Getting Your Google Business Profile “Google Guaranteed” Worth It?

Is Getting Your Google Business Profile “Google Guaranteed” Worth It?

When customers are searching locally for products and services like yours, they often seek validation to ensure they’re making the right choice. This includes reading online...

Vulnerable plugins plague the CMS website security landscape | ZDNet

Vulnerable plugins plague the CMS website security landscape | ZDNet

Vulnerable plugins, extensions, and default settings are responsible for a high rate of website compromise, according to new research. Content management systems (CMSs) are...

Examining the Realities of DXPs

Examining the Realities of DXPs

According to CMSWire’s State of Digital Customer Experience 2021 report, more than 90% of surveyed respondents said delivering quality digital customer experiences was important...

Yet Another Reason Not To Build Your Content Home on Rented Land

Yet Another Reason Not To Build Your Content Home on Rented Land

It seems like a good time to talk about rented land again. This week, Twitter accepted Elon Musk’s bid to purchase the company in a leveraged buyout and take it private....

Marketing tips from Meta's community playbook - SmartBrief

Marketing tips from Meta's community playbook - SmartBrief

Home › Marketing › Marketing Strategy Marketing tips from Meta’s community playbook Meta recently published a playbook to help marketers drive engagement and brand loyalty...

28 Press Release Templates to Use for Your Next Promotion

28 Press Release Templates to Use for Your Next Promotion

According to a recent survey, 63% of global respondents believe that press releases are the preferred medium of sharing news, with 44% of journalists saying it's their most...

How to optimize account structure in an era of automation

How to optimize account structure in an era of automation

Automation has dramatically changed Google Ads and the other big ad platforms in recent years. In many ways, automation has made our lives easier. For example, I don’t miss the...

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business

Your business’ marketing strategy has the potential to boost sales and thrust you into the limelight. However, if your strategy is not properly planned, you may inadvertently...

3 ways to deliver better marketing experiences

3 ways to deliver better marketing experiences

“As martech ambassadors, we have a choice,” said Nina Butler, director of event experience at Alyce, in her presentation at The MarTech Conference. “We can continue to create...

Elizabeth Paige Fierman from ESPN's Audio Division on Event Marketing — creativeBTS

Elizabeth Paige Fierman from ESPN's Audio Division on Event Marketing — creativeBTS

Brian Bosché: All right, everyone. Welcome back to creativeBTS. This is Brian Bosché and today I am so excited to welcome Elizabeth Paige Fierman, Senior Manager of Events and...