Proforma Color Press

Proforma Color Press has been building strategic relationships with clients in Ventura, CA and surrounding areas to assist them with growing their businesses. Our size and strength as a company, allows us to tap into different divisions and bring to our clients best in class products and services they can rely on.

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Marketing winners and losers of the week

Marketing winners and losers of the week

The pizza giant had the most likable TV ad in the quick-service restaurant category in the first half of 2022, according to recent data from iSpot. The “More Than Pizza”...

The Basics of Branding

The Basics of Branding

Sometimes it’s worthwhile to go back to the basics as a reminder of what we do, why we do it, and how best to explain it to someone else. This article serves as a reminder of...

Elon Musk taking over Twitter, but most marketers not worried 

Elon Musk taking over Twitter, but most marketers not worried 

Search Engine Land » Channel » Social » Elon Musk taking over Twitter, but most marketers not worried  Elon Musk taking over Twitter, but most marketers not worried  Despite...

10 Things Unstoppable People Do That Average People Don't

10 Things Unstoppable People Do That Average People Don't

10 Things Unstoppable People Do That Average People Don't Most people can't handle success, authority, or privilege. It destroys them. It makes them lazy. Are you unstoppable or...

Despite Economic Concerns In Some Sectors, Promo Finds A Fertile Market In 2022

Despite Economic Concerns In Some Sectors, Promo Finds A Fertile Market In 2022

Concerns over an economic downturn are rising among some business leaders. In its latest Emerging Risks Report, drawing from a survey of 330 senior executives in first quarter...

FESPA Global Print Expo 2022

FESPA Global Print Expo 2022

PRINTERIORS WHAT IS IT? Now in its 6th year, Printeriors 2022 brings together the world's print community in a celebration of interior design and decoration. Each product on...

Achieving Data and Legal Compliance in the Event Industry - insideBIGDATA

Achieving Data and Legal Compliance in the Event Industry - insideBIGDATA

We’re living in a world that generates more than 2.5 quintillion bytes of data every day. With data changing hands faster than ever before in today’s increasingly hybrid world,...

The Next Generation of Promo: What’s Trending with Generations Z and Alpha

The Next Generation of Promo: What’s Trending with Generations Z and Alpha

While many people typically think of Generation Z as a bunch of teens dancing on TikTok, this generation actually makes up a sizeable portion of the current workforce. In fact,...

Manufacturing Activity in China Plummets Amid COVID Surge, Shutdowns

Manufacturing Activity in China Plummets Amid COVID Surge, Shutdowns

Declining output is relevant for the North American promotional products industry because the majority of products sold here are produced in China. The world’s factory is...

The B2B Content Creation Playbook

The B2B Content Creation Playbook

There’s a fine line to walk in the B2B content creation process. Content marketers in large B2B corporations need to provide enough in-depth information to move the sales...

Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here's What to Do Instead

Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here's What to Do Instead

The cost to acquire new customers on social media has risen dramatically: In the second quarter of 2021, the cost per thousand impressions on social platforms was up 41 percent...

The growing creator economy: Creators divulge the social media platforms that actually earn them money

The growing creator economy: Creators divulge the social media platforms that actually earn them money

This article is part of a cross-brand Digiday Media series that examines how the creator economy has evolved amid the Covid-19 pandemic. Explore the full series here. Over the...