Proforma Color Press

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Why You Should Backup Your Marketing Data | Idea Girl Media

Why You Should Backup Your Marketing Data | Idea Girl Media

If you care about your marketing data analytics, then you probably care that this information is safely stored for future reference. This article covers potential problems to...

Just Eat more than doubles marketing spend amid 'exceptional' year

Just Eat more than doubles marketing spend amid 'exceptional' year

Just Eat increased its marketing spend by 158% in 2020 as it sought to capitalise on the growing popularity of food delivery driven by Covid-19. Just Eat increased its...

Indeed rising-voices

Indeed rising-voices

February 16, 2021: Application opens March 2, 2021: Application closes March 8-10, 2021: Top 20 interviews March 13, 2021: Final 10 candidates notified March 15, 2021: Program...

Brand Planning For The 2021 Marketplace | Branding Strategy Insider

Brand Planning For The 2021 Marketplace | Branding Strategy Insider

Each part of 2021 will be a distinctive marketplace with a discrete set of opportunities. Brands must plan accordingly. The ‘More COVID’ Part Of The Year will be a continuation...

7 predictions for Digital Marketing in 2030 - SeventhElement

7 predictions for Digital Marketing in 2030 - SeventhElement

Moving the obsession from looks to feels: Augmented, Virtual and Mixed Reality We’ve seen the rise in consumer smart devices across a wide range of applications and industries...

China ecommerce boom to continue, but marketers have to work harder to win | Digital | Campaign Asia

China ecommerce boom to continue, but marketers have to work harder to win | Digital | Campaign Asia

In 2020, the world economy encountered the most challenging moments since the Great Depression. China became the first and only major economy that led the growth. Apart from its...

WFA Forum Chairs look back on 2020

WFA Forum Chairs look back on 2020

We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.  Pratik Thakar, Head of Integrated...

2020 Super Bowl ad revenue reaches record $450 million

2020 Super Bowl ad revenue reaches record $450 million

2020 Super Bowl ad revenue reaches record $450 million The average cost of a 30-second in-game ad rose 9% from five years ago to $5.25 million. 11 January 2021 Advertising Media...

Ashley Friedlein's digital & marketing trends 2021 – Econsultancy

Ashley Friedlein's digital & marketing trends 2021 – Econsultancy

By Ashley Friedlein January 11th 2021 14:21 For the last 10 years I’ve picked out the digital and marketing trends and developments which I believe will shape the industry and...

Movers and Shakers: Amplifi, Brainlabs, Lucky Generals, Olympics, Ozone Project

Movers and Shakers: Amplifi, Brainlabs, Lucky Generals, Olympics, Ozone Project

Brainlabs has hired Jo Lyall, the former UK managing director of Mindshare, to be the digital media agency’s first UK chief executive. Lyall joins from Freeda Media, where she...

Organizational Learning And Competitive Advantage | Branding Strategy Insider

Organizational Learning And Competitive Advantage | Branding Strategy Insider

There’s an old saying that change is the only constant in business. If the coronavirus pandemic has taught us anything, it is to remind us of the enduring truth of this adage...

bubly™ Partners With SAGE And New York City Drag Talent To Slay The Holidays - Bringing Holiday Cheer As Well As Critical Resources To New York City's LGBTQ+ Community

bubly™ Partners With SAGE And New York City Drag Talent To Slay The Holidays - Bringing Holiday Cheer As Well As Critical Resources To New York City's LGBTQ+ Community

Beginning today, one featured drag king or queen will be posting a behind-the-scenes teaser shot on their Instagram page leading up to the debut of the music video, directed and...